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	<title>Comments on: Australia&#8217;s Wine Crisis Deepens</title>
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		<title>By: David Boyer</title>
		<link>http://wineeconomist.com/2008/12/24/australias-wine-crisis-deepens/#comment-229</link>
		<dc:creator><![CDATA[David Boyer]]></dc:creator>
		<pubDate>Fri, 09 Jan 2009 20:28:04 +0000</pubDate>
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		<description><![CDATA[After France, Italy and Spain, Australia is the fourth largest wine exporter in the world so it makes sense to have a look at how best to protect their market share.  Mr. Blass has an excellent point to make in that there is an incredibly expansive glut of mediocre to bad wines from which to choose. I believe that given the global economy these days, the numbers will ultimately sort themselves out by virtue of consumer behavior. If wine consumers are indeed trading down as indicated in an earlier article, the Yellow Tails of Australia are in a very good position. If it ain’t broke . . .

Australia has but a handful of notable and consistently excellent wines and, as a wine-producing nation, pales in comparison to Europe or even California in terms of quality. The challenge is two-pronged in that to be distinctive, they must raise the overall quality of their offerings but economically, they will obviously experience a much lower output if they follow the footsteps of France by ripping thousands of acres of low-end vines out of the ground. From a reputation standpoint, France has much more to lose by not keeping its low-end wines from growing. 

I understand from an emotional view why Mr. Blass would bemoan the current wine mindset in Australia and I applaud his remarks. But honestly, when it comes to higher priced wines in which the volume of buyers is presumably shrinking, for quality, I’ll nearly always put my dollars into France, Italy and Spain.

David Boyer]]></description>
		<content:encoded><![CDATA[<p>After France, Italy and Spain, Australia is the fourth largest wine exporter in the world so it makes sense to have a look at how best to protect their market share.  Mr. Blass has an excellent point to make in that there is an incredibly expansive glut of mediocre to bad wines from which to choose. I believe that given the global economy these days, the numbers will ultimately sort themselves out by virtue of consumer behavior. If wine consumers are indeed trading down as indicated in an earlier article, the Yellow Tails of Australia are in a very good position. If it ain’t broke . . .</p>
<p>Australia has but a handful of notable and consistently excellent wines and, as a wine-producing nation, pales in comparison to Europe or even California in terms of quality. The challenge is two-pronged in that to be distinctive, they must raise the overall quality of their offerings but economically, they will obviously experience a much lower output if they follow the footsteps of France by ripping thousands of acres of low-end vines out of the ground. From a reputation standpoint, France has much more to lose by not keeping its low-end wines from growing. </p>
<p>I understand from an emotional view why Mr. Blass would bemoan the current wine mindset in Australia and I applaud his remarks. But honestly, when it comes to higher priced wines in which the volume of buyers is presumably shrinking, for quality, I’ll nearly always put my dollars into France, Italy and Spain.</p>
<p>David Boyer</p>
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