This whole post was fascinating, but I was especially struck by your last paragraph and the phrase “a personal relational experience in an otherwise increasingly impersonal transactional world.”

I have been looking for different ways to crystallize the mission of my startup, and that phrase pretty well sums it up, and pithily no less! If I can help more people experience the consumption of wine in a personally meaningful, connected way, I will be doing my job.

Thanks for a great read!

- Paul