Comments on: Chateau Cash Flow: The Rise of House Brand Wine http://wineeconomist.com/2009/08/18/chateau-cash-flow-the-rise-of-house-brand-wine/ Fri, 07 Jun 2013 11:14:08 +0000 hourly 1 http://wordpress.com/ By: Mark Rink http://wineeconomist.com/2009/08/18/chateau-cash-flow-the-rise-of-house-brand-wine/#comment-602 Sat, 07 Nov 2009 01:32:29 +0000 http://wineeconomist.com/?p=846#comment-602 The retailer has to have the ability to access good “juice” in order to make the house brand work in the US. I would have to imagine that retailers like Trader Joe’s and Costco have enormous clout with both wholesalers and wine producers, almost assuring them that the wine they recieve is outstanding quality and great value. I’m sure it would be considerable more challenging for a smaller supermarket who wants to start developing their own brand, to have access to the same quality wine, for for the same kind of price, that Costco and Trader Joe’s is able to obtain. You mentioned that there are regional and national companies that can supply demand, can you recommend any of them, for someone who is looking?

Best Regards,
Mark Rink

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