http://wineeconomist.com/2009/11/10/marketing-the-wines-of-spain/ Sat, 18 May 2013 15:31:13 +0000 hourly 1 http://wordpress.com/ http://wineeconomist.com/2009/11/10/marketing-the-wines-of-spain/#comment-606 Wed, 11 Nov 2009 20:56:04 +0000 http://wineeconomist.com/?p=1088#comment-606 The diversity of Spain is even more evident in Portugal, where indigenous grapes still dominate. Even where they share grapes with Spain, they give them different names! (Tempranillo commonly goes by Aragones and Tinta Roriz.) I would think that the novelty and unique qualities of Portuguese wines is a major selling point. But since Merlot and Cabernet have brand status in the US, that must make marketing here a nightmare.

]]> http://wineeconomist.com/2009/11/10/marketing-the-wines-of-spain/#comment-605 Wed, 11 Nov 2009 01:41:02 +0000 http://wineeconomist.com/?p=1088#comment-605 i think it’s going to be easier for the spanish because they don’t have to make up their regions as they go along (the way i think the australians are). there were ‘fabulous regions’ in spain long before there was a ‘Brand Australia’. regions not made up by marketing guys. i’m not saying you can’t make good wine in australia but i think they still have a long way to go to catch up with spain and there’s only so much you can do with marketing. i’ll do my part for the spanish: i think rioja is the best wine for turkey.

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