Comments on: Trickle Down [Wine] Economics Jitters

By: Mike Veseth

Mike Veseth — Wed, 16 Jun 2010 21:56:48 +0000

Here’s a Wine Spectator article that mentions the Isenhower downsizing in the context of a general industry restructuring.
http://www.winespectator.com/webfeature/show/id/42950

By: Mike Veseth

Mike Veseth — Wed, 09 Jun 2010 17:34:02 +0000

Good point, Eric. In fact the supermarket across the street has a very different organization. My thinking is that this is a good snapshot of what these research-driven marketing folks are thinking right now and that tells us something about how they see the wine market.

By: Eric V. Orange

Eric V. Orange — Wed, 09 Jun 2010 17:18:20 +0000

Nice article Mike.

Would it change if you compared your impressions with a couple of more stores for similar layouts?
Or is it that, as a new layout by a company versed in marketing research that you would consider that one store as a good example?

EVO

By: Simone FM Spinner

Simone FM Spinner — Wed, 09 Jun 2010 13:54:36 +0000

Mike,

Thank you for the research. Very enlightening article. Those of us in the know can share your well thought out words with the rest of the crowd to “justify” the current state of the wine business.

ciao,
Simone

By: Mike Veseth

Mike Veseth — Tue, 08 Jun 2010 21:51:21 +0000

Interesting! Thanks for the data, Dave.

By: Dave Hall

Dave Hall — Tue, 08 Jun 2010 21:48:57 +0000

Mike-
Based on current wholesale prices, the Fay should retail for $63, and the Cask 23 for $132, based on the standard 30% retail margin.

By: Paul Zitarelli

Paul Zitarelli — Tue, 08 Jun 2010 17:54:08 +0000

Interesting piece, Mike! Amazing to see some of the wines that are showing up on grocery store shelves.

If you’re ever interested, I would be happy to chat about my experiences of one wine retail startup in turbulent economic times.