Comments on: Argentinean Wine: A SWOT Analysis

By: Ramon T.

Ramon T. — Thu, 05 Jan 2012 15:29:54 +0000

I definitely am….
But I have to say, as fascinating as wine is, reading your book makes me wonder a great deal about what wine to enjoy; going forward! In other words, I think I have been overpaying for what I love in wine….
Great book, and looking forward to reading more from you in the near future! Ramon T.

By: Mike Veseth

Mike Veseth — Wed, 04 Jan 2012 18:09:27 +0000

Thanks for your comment, Ramon. Hope you enjoy Wine Wars!
Mike

By: Ramon T.

Ramon T. — Wed, 04 Jan 2012 17:10:10 +0000

I agree, great analysis….I’am also reading your book!
However, I am very surprised that only Brazil from all Lain American countries plays a role in the export of wine from Argentina.
In my opinion, another opportunity could be exporting and educating the rest of the Latin American countries about wine, in particular, from Argentina; I am a fan of their wines! Ramon T.

By: Mike Veseth

Mike Veseth — Mon, 02 Jan 2012 15:58:33 +0000

Thanks, Aldo. I agree about the importance of R&D. Regular readers will remember that I wrote about the Tempus Alba project here
http://wineeconomist.com/2011/03/09/extreme-wine-a-certain-idea-of-malbec/
Cheers,
Mike

By: Aldo Biondolillo

Aldo Biondolillo — Mon, 02 Jan 2012 14:27:05 +0000

Very good analysis Mike!
In talking about opportunities, there is another dimention which affects the price/quality ratio perceived by the final consumer. You may gain competitiveness in the longer run by consistently increasing wine quality at the same price. The way to do this is thru investment in R&D+ i as we are doing in Tempus Alba. When the market realizes a wine from a given origin (say Argentina) is offering much more value than it costs at any given price range, the incentives to rise consumption will como into force.
Cheers,

By: Pascal Eyssette

Pascal Eyssette — Sat, 12 Mar 2011 05:09:08 +0000

Good analysis – agree with you, 4 million cases of bulk puts a downward pressure on price in the US which is terrible.
If Malbec is hot, it is because it brings such a quality for the price. Either price will go up or quality will go south, therefore the hotness will disappear in the mid term. IT is after all a very basic equation.
Now to your point if Argentina can collectively make consistent quality wine from its top producers and vineyards, whether it is Malbec or Cab, then it can create its reputation as a good wine and avoid the Yellow Tail bulbonic plague for Australia.

By: Kris Chislett

Kris Chislett — Mon, 07 Mar 2011 22:05:52 +0000

Another great article Mike. It will be interesting to see if Argentina has any more “cards up their sleeve” beyond Malbec and Torrontes.

By: Mike Veseth

Mike Veseth — Sun, 06 Mar 2011 22:00:09 +0000

Great! Thanks for this, Miriam.
Mike

By: Miriam Núñez

Miriam Núñez — Sun, 06 Mar 2011 21:03:53 +0000

Hi Mike!!!

Did Gonzalo mention anything about WINE being declared National Beverage in Argentina in November?
Take a look at these:

http://www.youtube.com/watch?v=1r1pd5QE35E

Do you think this might help increase interest in quality wine?

By: guillermo banfi

guillermo banfi — Sat, 05 Mar 2011 23:49:24 +0000

good article Mike.

saludos from aregentina.!

guillermo