Wine Wars Paperback: Smaller, Lighter, Cheaper

The motto of the Olympic Games is Citius, Altius, Fortius (Faster, Higher Stronger). I think the motto of the new paperback edition of Wine Wars, which has just been released, must be Smaller, Lighter, Cheaper. That makes it a poor fit for the Olympics, but maybe a good fit for your pocketbook (and an interesting option for tasting room and book store sales).

Wine Wars Hardback Wine Wars Paperback Wine Wars Kindle
Size: 9” x 6.3” x 1” Size: 8.9” x 6.1” x 0.8” 439 KB
Weight:  16.1 oz Weight: 14.6 oz 0
List Price: $24.95 List Price: $16.95 Amazon.com $9.99

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The book is modestly smaller in its physical dimensions as any paperback would be compared with the hardback original. Incredibly, there is actually a little bit more content crammed in. I took advantage of the new edition to correct a couple of typos and then to add brief “tasting notes” at the end of several chapters. The notes update important events and comment on what how trends of changed or developed since the hardback came out in June 2011.

Cheaper is the factor that will probably get the most attention. The list price is $16.95 compared with the hardback’s $24.95 suggested price. Amazon is selling the Kindle version for a mere $9.99, which is a great price, but of course you have to buy a Kindle to read it (or download the free Kindle software or App and read it on your tablet or personal computer).

New and Improved? Well, yes — but that’s not the point (or the only point). I hope the lower price will encourage more readers to read the book or give it to their wine-loving friends.

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I’m in Cape Town, South Africa this week to participate in Cape Wine 2012 and give the keynote at the Nederburg Auction. Look for my first report next week.

Better in paper? You be the judge!

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