Listen Up! Extreme Wine and Wine Wars Now Available as Audio Books

My latest book Extreme Wine is now available in audio book format, which means you can add it to your playlist along with Wine Warswhich had its audio book debut last year.

Click on a book cover image or one of the links above to go to the Amazon.com page for the audio books, where you can listen to an excerpt from chapter 1.

Many people who have heard me speak say that they can hear my voice when they read Wine Wars or Extreme Wine. Do you think this comes through on the audio books? Please leave a comment if you have an opinion. Happy listening!

Get Ready for the Wine Industry Financial Symposium

Sue and I have just returned from a week in Northern Italy as guests of the Valpolicella Consorzio (look for a series of industry reports on Valpolicella and Prosecco in the coming weeks) and now we are getting ready to head to Napa, California for the Wine Industry Financial Symposium that will be held there on September 22 and 23.

The theme of the symposium is “Let the Good Times Roll,” which will strike some as a bit off-key since the California headlines this year have been dominated by bad news — first drought and then the recent Napa earthquake. The program (see below) doesn’t sidestep the challenges, but seeks to put them into the context of a rising tide in the U.S. market. It should be an interesting couple of days!

Monday’s program features workshops that focus on specific issues of interest to wine industry professionals including the Hispanic wine market in the U.S., the rise of craft beer, the emerging talent gap in the wine industry, tax issues and vineyard finance.  Lots of interesting topics and great speakers — something for everyone.

The Tuesday morning program accentuates the positive, beginning with David Freed’s industry overview and ending just before lunch with Carolyn Wente and the celebration of 130 years of Wente Vineyards. In between Dr. Robert Smiley will present the results of his annual survey of wine industry CEOs and John Ciatti will report on U.S. and global harvest trends.

I will talk about “Lessons from the Global Wine Wars,” with an overview of important global market trends, focusing on two that I think are particularly relevant for the U.S. industry today: the “premiumization” of the wine market and the surge in “disintermediation” in the wine industry.

Tuesday afternoon features sessions on social media marketing, “next generation” consumers and wine distribution. Looking forward to hearing the speakers and seeing everyone in Napa next week. Here’s the complete program. Cheers!

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Wine Industry Financial Symposium

Monday Workshops – September 22, 2014

Session I: 1:30 p.m. – 3:00 p.m. – Choose One

1. NEW DIRECT TO CONSUMER TRENDS
Examine new ways to relate to consumers through the direct to consumer channel. Speaker-moderator Craig Root will present several new tips designed to enhance your operation. Featured speaker Norman Stolzoff, President of Ethnographic Insight, will offer a detailed look at ethnographic research. This important field uses anthropological insights to solve real-world problems. Ethnography helps better serve customers, leading to profitable results.
Craig Root, Visitor Management Resources
Norman Stolzoff, PhD, President, Ethnographic Insight Inc.

2. TRANSACTIONS: WHO ARE THE BUYERS AND WHO ARE THE SELLERS?
John Mackie,
Partner, Carle, Mackie, Power & Ross, LLP, Moderator
Tony Correia, Owner, The Correia Company
Matt Franklin, Principal, Zepponi & Company
Josh Grace, Managing Director, International Wine Associates

3. THE HISPANIC WINE CONSUMER
What does it mean to the wine industry and what do we do to make wine the beverage of choice?
Steve Rannekleiv, Executive Director, Research, Rabobank International
Natalia Velikova, PhD., Texas Tech University

4. THE EMERGING TALENT GAP POSES RISKS FOR THE WINE INDUSTRY
Ray Johnson, Director of Wine Business Institute, Sonoma State University
Carol O’Hara, Partner, Burr, Pilger & Mayer, Moderator
Tom O’Brien, Director of Human Resources, Trinchero Family Estates
Larry Smith, Senior Vice President, Human Resources, Jackson Family Wines
Dawn Wofford, Managing Partner, Benchmark Consulting

Session II: 3:30 p.m. – 5:00 p.m. – Choose One

5. EQUITY AND DEBT MARKETS: CURRENT TRENDS AND FUTURE OUTLOOK
David Freed, Chairman, The Silverado Group
William Beyer, Principal, Prudential Agricultural Investments
Hal Forcey
, American AgAppraisal
Perry F. Deluca, Senior Vice President, Wine Industry Team Leader, Wells Fargo Bank

6. WHO IS THE COMPETITION? WILL CRAFT BEER AND CRAFT SPIRITS HURT WINE SALES, OR SHOULD YOU JUST JOIN THEM?
Bill Leigon, President, Jamieson Ranch Vineyards
Mark Crisler, CS, Founder & Chief Everything Officer, Trellis Wine Group
Jesus Ceja, Ceja Winery / Carneros Brewing Company

7. USE PERMITS: CURRENT ISSUES AND FUTURE TRENDS
Phillip Kalsched, Partner, Carle, Mackie, Power, Ross, LLP, Moderator
Dean Parsons, Project Review Manager, Sonoma County Permit & Resource Management Department
Jeff Redding, Principal, Land Use Environmental Planning Service
Beth Painter, Principal, Balance Planning

8. COMMON TAX ISSUES FOR VINEYARDS AND WINERIES
Federal Income Tax Updates, State Income Tax Updates, Sales Tax Updates and Estate Tax/Valuations
David Pardes, Tax Director, PricewaterhouseCoopers
George Famalett, Tax Partner, PricewaterhouseCoopers
Joan Armenta Roberts, Managing Director, PricewaterhouseCoopers
Eric W. Nath, ASA, Principal, Eric Nath & Associates
Thomas Garigliano, Tax Partner, Burr, Pilger & Mayer


Tuesday General Session – September 23, 2014
7:45 – 8:15 a.m.
COFFEE & REGISTRATION

8:15 – 8:20 a.m.
WELCOME & INTRODUCTIONS
Lisa Adams Walter, Director of Programs, Wine Industry Symposium Group

8:20 – 8:30 a.m.
WINE INDUSTRY OVERVIEW
David Freed, Chairman, The Silverado Group

8:30 – 9:15 a.m.
WHAT WINE INDUSTRY LEADERS THINK IS IMPORTANT FOR THE FUTURE
Robert Smiley, PhD, Dean and Professor Emeritus, Director of Wine
Graduate School of Management, University of California, Davis

9:15 – 10:00 a.m.
LESSONS FROM THE GLOBAL WINE WARS
Mike Veseth, Editor, The Wine Economist Blog

10:00 – 10:30 a.m.
GET – ACQUAINTED BREAK

10:30 – 11:15 a.m.
THE CALIFORNIA AND GLOBAL HARVEST UPDATE
John Ciatti, Broker, Ciatti Company LLC

11:15 a.m. – 12:00 noon
WENTE VINEYARDS CELEBRATES 130 YEARS
Carolyn Wente, CEO, Wente Vineyards

12:00 – 1:15 p.m.
NETWORKING LUNCHEON

1:15 – 2:15 p.m.
HOW SKILLFUL USAGE OF DIGITAL MARKETING AND SOCIAL MEDIA
NEED TO BE INTEGRATED IN THE BIGGER PICTURE OF BRAND BUILDING AND POSITIONING
John Gillespie, President, Wine Market Council and CEO, Wine Opinions
Karena Breslin, VP Digital Marketing, Constellation Brands
Alisa Joseph, Vice President, Business Development, The Nielsen Company
Mark Gordon, Digital Marketing Manager, Jackson Family Wines
Mike Osborn, Founder and VP Merchandising, Wine.com

2:15 – 3:00 p.m.
NEXT GENERATION WINE
Liz Thach, PhD, MW, Professor of Management and Wine Business, Sonoma State University
Judd Finkelstein, Judd’s Hill Winery
Lisa Broman Augustine, Broman Cellars
Nicole Bacigalupi Dericco, Bacigalupi Vineyards

3:00 – 4:00 p.m.
WINE AND DISTRIBUTION
Jonathan Pey, Principal, TEXTBOOK Napa Valley
Jon Moramarco, Principal, BW 166 LLC
Dan Grunbeck, EVP Corporate Business Development & Strategy, Youngs Market

4:00 – 5:00 p.m.
FINANCIAL SPONSOR FINALE
WINETASTING & RECEPTION – Hosted by WIFS Sponsors

 

Bonné, Galloni and Veseth on NPR’s “On Point”

Jon Bonné, Antonio Galloni and I will be guests tomorrow morning (11am Eastern time) on the popular WBUR National Public Radio show “On Point.”  Our topic is “The State of American Wine.” Click here to visit the WBUR website for the broadcast.

Guests

Jon Bonné, wine editor for the San Francisco Chronicle and author of “The New California Wine.” (@jbonne)

Antonio Galloni, founder and critic at online wine resource Vinous. Former lead critic for the Wine Advocate. (@AntonioGalloni)

Mike Veseth, editor of the online journal the Wine Economist. Author of “Wine Wars” and “Extreme Wine.” (@MikeVeseth)

Update: Drew Bledsoe of Doubleback Winery in Walla Walla was a surprise fourth panelist. Great to have Drew on board!

Thinking Global, Drinking Local in Oregon, Italy, Napa & London

globalgrapesThe Wine Economist World Tour is picking up steam. I’m in Salem, Oregon today speaking to a wine industry group and I will be back home tomorrow doing a fund-raiser for the World Affairs Council of Tacoma.

Valpolicella and Prosecco

Sue and I head off to Italy in early September to evaluate some programs that the Valpolicella Corsozio are working on. While we are there we will also meet with winemakers and wine economists from the Procecco region.

We are really looking forward to getting to know this region in greater depth and to learn more about the ambitious wine tourism initiatives being developed there.

Wine Industry Financial Symposium

I’ll be speaking at the Wine Industry Financial Symposium in Napa, California on September 23.  The program’s theme is “Let the Good Times Roll”  and it will be interesting to see what the speakers have to say.

Economists tend to worry when the good times roll, but I’ll make an effort to keep my “dismal science” skepticism in check!

Wine Vision 2014 

November is a global-local month. I’ll be speaking to a local book group before heading off to London for Wine Vision 2014. Wine Vision is shaping up to be an outstanding program. I’ll be opening the program on the first full day, talking about the unexpected forces and events that have shaped today’s world of wine.

I’m followed by Jean-Guillaume Prats,President and CEO of Estates & Wines, the Moët Hennessy Wine Division that includes Domain Chandon wineries in California, Brazil, Argentina, China, Australia and India, as well as wines from Cloudy Bay (New Zealand), Cape Mentelle (Margaret River, Australia), Newton (Napa California), Numanthia (Toro, Spain), Terrazas de los Andes and Cheval des Andes (Mendoza, Argentina). Is that global enough for you!

Looking forward to greeting old friends and meeting new ones at these events. Cheers!

Wine Vision 2014: Focus on the Future of the Global Wine Business

The preliminary agenda for Wine Vision 2014 has been announced and I am excited to be included in the list of presenters. The event will be in London from 17-19 November. Click here for more information and to receive updates about the event. You can view videos of Wine Vision 2013 here.

Wine Vision is meant to be an opportunity for members of the global wine business community to come together to think about the challenges and opportunities that the wine business faces today and consider how best to prepare for the changing future industry environment.

We speakers have been challenged to throw out ideas that will challenge the conventional wisdom, sharpen thinking and stimulate discussion. I have been asked to help set the scene by analyzing the state of the global industry today and, since the next speaker,  Jean-Guillaume Prats, President and CEO, Moët Hennessy Estates & Wines, will be talking about the future of wine I decided to look at the present from a slightly different angle that I hope will generate some interesting insights. Here’s the description of my talk — what do you think? (You can read more about my presentation here.)

An unlikely future? Today’s wine world – and the forces that shaped it

Fifty years ago it would have been hard to predict the world of wine we live in today. In this presentation one of the world’s most provocative commentators will consider both its most surprising characteristics and the historical forces that have shaped it. Mike will challenge conventional thinking and suggest new ways to predict the future based on a fresh interpretation of the past. He’ll shake up the way we see the wine world – both as it is today and might be tomorrow – with topics that include:

  • Redrawing the wine map – who makes it, buys it and drinks it, and why the market’s borders have shifted so dramatically
  • Lost in translation – the wine world’s lingua franca has changed dramatically, how did that happen and what are the implications?
  • Deconstructing disintermediation – how market structures have shifted and where power lies today
  • New friends, new foes – in a complex competitive landscape, who are the enemies and allies for today’s wine makers?

The program is still coming together — I’ll provide occasional updates as news is released. In the meantime, here is the current speaker/panelist list  and here is a link to the current agenda. Hope to see you in London!

Jean-Guillaume PratsPresident and CEO, Moët Hennessy Estates & Wines
Dan JagoUK and Group Wine Director, Tesco Stores PLC
Mike RatcliffeManaging Director, Warwick Wine Estate and co-founder and Managing Partner of Vilafonté
Kevin ShawFounder and CEO, Stranger & Stranger
Tyler BallietPresident and Founder, The Second Glass and Wine Riot
Mike VesethThe Wine Economist
Prof Charles SpenceHead of Crossmodal Lab, Oxford University
Prof Barry SmithDirector, Institute of Philosophy, University of London’s School of Advanced Study
Dominique PersooneThe ‘Shock-o-latier’, Founder, The Chocolate Line
David Schuemann, Owner and Creative Director, CF Napa Brand Design
Robin CopestickManaging Director, I heart wine – Copestick Murray
Jonny ForsythGlobal Drinks Analyst, Mintel
Barry ClarkThe Future Foundation
Mike Greenefounder of Him!, business mentor and author of ‘Into the Eye of the Storm’

Enthralled by Wine Wars! Jerry Lockspeiser’s Review

I was surprised to discover a nice review of my books Wine Wars and Extreme Wine penned by Jerry Lockspeiser when I checked the Harpers.co.uk website this morning.

The column is titled “Jerry Lockeiser is enthralled by the wine business insights of Mike Veseth.” Wow!

Thanks to Jerry for his kind words and gentle critique. Click on the link above to read the review.

 

Porto: Next Stop on the Wine Economist World Tour

The Wine Economist World Tour  is stopping in  Portugal this week (click on the link to see all the tour stops).

ACIBEV (Associação dos Comerciantes e Industriais de Bebidas Espirituosas e Vinhos or Portugal’s Association of Traders and Producers of Spirits and Wine) has invited me to give the keynote speech at their annual meeting, which is being held on February 28  in association with the big Portuguese wine festival called Essência Do Vinho at the historic Palacio dal Bolsa in Porto.

The title of the program is “Pode Portugal Ganhar a Guerra do Vinho?”  or “Can Portugal Win the Wine Wars” and I am calling my talk “Shifting Center, Rising Tide: Portugal in the Changing Global Wine Market.”

This will be my first visit to Portugal and I am looking forward to meeting everyone and learning all that I can about this fascinating country’s wine industry. And of course I look forward to sharing what I have learned both in researching Wine Wars and Extreme Wine and through my recent fieldwork in Australia, South Africa and here in the United States.

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We had a sellout crowd for the World Affairs Council of Seattle’s  Extreme Wine dinner and talk earlier this month. It was such fun to work with the WAC and Serafina/Cecchetti restaurant teams. I thought you might like to see the menu and pairings that we came up. I paired a story about the wine for each course and I think everyone came away excited about the World Affairs Council, impressed with the restaurant and its food, wine and service and of course ready to continue to explore the fascinating world of wine!

Thanks to Gilbert Cellars for supporting the WAC by donating their port-style wines for the cheese course!

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