Extreme Wine: Vineyard Edition

P1030341When I started working on my book on Extreme Wine  (due out in the fall) I asked Wine Economist readers for ideas. Who are the most extreme wine people, for example? I received many nominations but one particularly caught my attention.

It came from a California winegrower who asked that winegrowers (although not him/herself) be included on the list. Everyone says that wine is made in the vineyard — and some growers go to real extremes to make that happen — but it is the wine makers who get all the attention.  The Pisoni family was cited as an example. Fruit from Pisoni Vineyards goes into some of the best wine in California, although only a little of it is bottled under the Pisoni name.

Good point. A quick search on Robert Parker’s website turned up a long list of Pinot Noir and Syrah with the Pisoni Vineyards designation (Parker calls it a grand cru vineyard in one review).  The 2008 Pisoni Estate Pinot earned the highest score (98/100), but all the reviews were strong. Clearly there’s something special about this vineyard and the people who farm it.  I visited several extreme winegrowers in 2012 (most recently on Red Mountain). Here are three that illustrate different sides of the extreme winegrower phenomenon.

Serendipity

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As luck would have it, at about the same time I was having this extreme wine people conversation I received an invitation from Wine Yakima Valley to participate in a program they were organizing to help wine enthusiasts get to know several of the most noteworthy (read “extreme”) vineyards in the Yakima Valley AVA (which celebrates its 30th birthday in 2013). A perfect opportunity for me to do some extreme vineyard / wine grower research!

The Vineyard Tour Series highlighted the work of  four outstanding growers at Red Willow Vineyard, DuBrul Vineyard, Upland Estates and Boushey Vineyards. What a great opportunity. Each of these vineyards is famous for the quality of the wines made from its fruit and each is discussed in Paul Gregutt’s valuable book, Washington Wines & Wineries: The Essential Guide.

Gregutt knowingly breaks down Washington wine into grapes, AVAs, wine makers and wine growers. Boushey is one of his “grand cru” designates while Red Willow and DuBrul make “premier cru” in the top 20 list.  All these vineyards have interesting stories, but the DuBrul program was the best fit for my schedule.

Tough Love

I ended up spending a hot July afternoon at DuBrul, walking the vineyards with Hugh, Kathy and Kerry Sheils and gaining an appreciation of the unique terroir. This is how the Sheilses describe their site:

Our DuBrul Vineyard is situated on a basalt promontory with sweeping vistas in all directions.  The steep rocky south facing slope is composed of dissected terraces comprised of coalesced alluvial fan deposits primarily from the Ellensburg Formation.  The soils in the vineyard are made up of relatively thin loess (wind-deposited silt) over the more coarse-grained alluvial fan deposits.  The volcanic ash and heterogeneity of the rock types within the Ellensburg Formation add to the complexity of our terroir.

It’s hard land — literally. I think I remember Hugh saying that the spacing of the vines was partly determined by the lay out of the previous apple orchard there. The land was too equipment-busting tough to cultivate any other way, so they were forced to accept what they had to a certain extent. Wade Wolfe laid out the vineyard and Stan Clarke advised on the winegrowing — that’s as good a combination as you can get in Washington State.

The grapes are in high demand and are sold to only a few carefully selected customers — if you see the DuBrul Vineyard designation on a wine label you can expect something pretty special. So special that some of it is reserved for Cote Bonneville, the estate wine that Kerry makes.  The wines get high marks from the critics. At $200 the top of the line Cote Bonneville Du Brul Cabernet Sauvignon is the most expensive Washington State wine.

But DuBrul Vineyard isn’t about the money, it’s about the place and the particular geological forces that shaped it over the millenia and that shape what’s in your wine glass today. And, of course, it’s about the extreme wine people who have nurtured it.

History in a Bottle

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The first thing you see when you approach Larkmead Vineyards, which is located in Napa Valley up the road near St. Helena, are the 120 year old head-trained Tocai Friuliano vines planted in a block between a house and the road. Man, that’s history, I thought, as I surveyed these gnarly old vines and imagined the tenacity of the owner and the commitment to a less-than-fashionable Napa Valley variety.

I was right about the history, but wrong about the commitment to Tocai. Turns out the Tocai vines were kept through the years  in spite of  negligible market demand because they made such a darn fine hedge in the summer. Completely blocked out the road and its noise! Only in recent years did the winemaker decide to make lemonade out of the lemons. Now the unusual wine quickly sells out its tiny production each year.  (I was too late to try the most recent vintage. Sigh … maybe next year).

We came to Larkmead for the history (although not specifically for the Tocai Friuliano). Larkmead got into my head when I first read Jim Lapsley’s history of Napa Valley wine, Bottled  Poerty. The legendary Andre Tchelistcheff identifed the “big four” quality wine producers in the valley when he came to work here in 1938: Beaulieu (Tchelistcheff’s new employer), Beringer, Inglenook and … Larkmead.

Larkmead? I knew the wines were very good, but I didn’t appreciate the historical significance. I needed to find out more.

My curiosity was especially piqued because of what I knew about the other three wineries and the way that they fell into corporate hands and met different fates. Perhaps the saddest story (but with a happy ending) was Inglenook, which went from producing some of Napa’s best wines to being a lowly jug wine brand. Only recently, after years and years of effort, has Francis Ford Coppolla managed to bring the estate, its vineyards and the Inglenook brand back together to make excellent wines. Congratulations to him on this achievement.

We tasted with Colin MacPhail and Sonny Thielbar and enjoyed the wines quite a lot. But what I liked even more was the sense of history. Although everything about Larkmead is up to date, there’s a very strong sense of of identity here. The people at Larkmead know what they are –the stewards of the land — and who they are, too.  After talking, tasting and thinking a bit I realized that several generations of extreme wine people were necessary to preserve these vineyards and to sustain a particular vision of wine through all of Napa’s ups and downs. The Tocai vines that first caught my attention aren’t central to all this (as I secretly hoped), simply an unexpected reminder of how hard it can be for a vineyard and winery like this to stay true to itself.

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We visited Anne Amie Vineyards twice during our Willamette Valley expedition (I taught a class for the University of Pinot at the International Pinot Noir Celebration) — first to attend a casual food and wine reception and then again for a “magical mystery tour” seminar and luncheon.

We’ve been to this place on many occasions, starting about 30 years ago when it was called Chateau Benoit (after the founding family). We liked the wines then, especially the sparkling wines as I recall, and it has been interesting to watch the place evolve as the region’s wine industry developed. Much has changed. We called it Chateau Benoit (pronounced Ben-OYT) when we first visited because that’s how the founders said it, but I understand it morphed into a French-inflected Chateau Ben-WAH later on. And it 1999 it became Anne Amie when Robert Pamplin bought the operation and named it after his two daughters.

More than the name has changed — Pamplin has invested much energy into developing Anne Amie’s Pinot Noir program as you might expect in Oregon — but much has remained the same, including some of the original vineyards (which is where this story fits into today’s post). As we drove up the long road to the hilltop winery, we passed the original (1979) block of Muller Thurgau vines that produced the grapes that went into the wines we tasted on our very first visit.

It has taken a good deal of persistence to maintain these vines because they have faced a lot of challenges. The first is economic — there’s not much of a market for Muller Thurgau here in the U.S. It might make economic sense to pull them out and put in a more marketable variety.

And then there’s nature. The bottom of the hill gets pretty cold in the winter and these old vines sometimes suffer. And I think I remember that they’ve been hit with Phylloxera, but nursed along rather than grubbed up as you might expect.  I like the wine that is produced from these grapes — crisp and clean — but more than that I appreciate the extreme perseverance that is behind it. This particular Muller Thurgau vineyard is singled out for special mention in Wine Grapes by Jancis Robinson, Julia Harding and Jose Vouillamoz and it is easy to see why.

These three vineyards only scratch the surface of extreme winegrowing, but I hope they make the point that my anonymous correspondent suggested. If wine really is made in the vineyard as we all like to say then we ought to honor and celebrate wine growing as much as we do wine making. Here ‘s a toast to the growers! Cheers!

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Thanks to Barbara Glover and Wine Yakima Valley for inviting me to take part in their vineyard program. Special thanks to Hugh, Kathy and Kerry Sheils for answering all my questions and sharing their wine growing experiences with me. More thanks to  Colin MacPhail and Sonny Thielbar at Larkmead and to Ksandek Podbielski at Anne Amie. Happy New Year to all!

Photos: Old vine Tocai block at Larkmead, Hugh Sheils at DuBrul, those old 120 year old Tocai vines once again, and the view from Anne Amie looking down the hill at the Muller Thurgau block.

Summer Reading: Simpson on “Creating Wine”

Summer a a good season to kick back and do a little reading (the other good seasons for this are Winter, Spring and Fall). Serious reading? Fun? I dunno — it’s up to you. A local newspaper columnist has added Wine Wars to his summer business book reading list (along with Daniel Yergin’s The Quest and The Great A&P and the Struggle for Small Business in America by Marc Levinson among others). Sounds like serious fun to me.

So what am I reading for serious fun this summer? The answer is Creating Wine by James Simpson (Princeton University Press, 2011).

A Book and Its Cover

Please do not judge Creating Wine by its cover. The main title plus the illustrations of two grape vines might suggest that this is a book about practical viticulture or perhaps home winemaking. The devil is in the details and in this case the truth is in the subtitle (The Emergence of a World Industry 1840-1914). This is the story of how the world wine business evolved in the critical years before war in Europe and Prohibition in the United States when the roots of today’s global industry were established.

The story told here is how different wine regions adjusted to exogenous shocks (such as the Phylloxera scourge) and disruptive technological change (such as improved transportation) and how these differential responses set the industries on courses that still vary today.

Significantly, Simpson finds his explanations for the New World – Old World gap not simply in history or culture, but instead in differences in relative factor abundancies (land scare Old World, labor scarce New World) and differing patterns of political and economic power.

Old World and New

This is an economic analysis  (the author is professor of economic history at the Carlos III University of Madrid) so, although there are no equations, there are plenty of useful tables and charts, which add to the story. And although it wouldn’t hurt to have taken an introductory economics class to understand some of the terminology, I don’t think this is a firm pre-requisite.

Part I focuses on Europe and particularly France and introduces in quick succession the problems of the railroads (19th century globalization), Phylloxera and the development of viticultural science, and the political economy of the response to fraud caused in part by Phylloxera-driven shortages of wine grapes.

The rest of the book examines Europe’s failure to penetrate export markets (especially the U.K.) followed by comparative analyses of the evolving wine industries in Bordeaux, Champagne, Spain, Portugal, the U.S., Australia and Argentina. A final chapter brings things forward to the present.

I enjoyed this book because of the way it helped me make connections. In every chapter I found two or three interesting facts that I already knew and then Simpson supplied the key connecting idea. Suddenly it all made sense! A very satisfying (and informative) read.

Chinese Workers in California Wine

Let me pick one example to illustrate. Thousands of Chinese workers came to the United States in the 19th century to help build the transcontinental railroad. Many remained, especially on the West Coast, after the Golden Spike was driven home. Cheap, hardworking and quick to master new skills, they became the backbone of the California wine industry.

But economic conditions changed and anti-Chinese attitudes emerged and many were driven from the country; an underlying labor shortage was revealed, only partially bridged by fresh immigrants from Italy and other European countries. The problem of scarce and expensive labor became the defining economic constraint of American wine, Simpson tells us (just as the uneconomic division and re-division of European vineyards over time defined Old World wine economics).

The technical innovation of a “vertical” winery, where the force of gravity moved the grapes and juice from one part of the production process to the next, was created to economize on labor, Simpson says, not just to provide more gentle treatment of the grapes as a dozen wine tour guides must have told me over the years.

Creating Wine is a great book for anyone who loves wine economics, wine history or … wine! Highly recommended for a seriously fun summer read.

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Note: The Jake Lee painting of Chinese vineyard and winery workers in Sonoma County shown here was originally displayed in Kan’s Chinese Restaurant in San Francisco. Click here to read its fascinating history.

History in the Making: Mosquito Fleet Winery

Mosquito Fleet was the name given to a busy group of small steamer ships that provided basic transportation back and forth and up and down Puget Sound before the advent of the Washington State Ferry System or the development of good inter-city roads. The boats were relatively small and usually family-owned. Competition was fierce so you had to provide reliable service to keep your customers. They buzzed around the Sound like  mosquitoes at a picnic.

I dream of those days whenever I find myself stuck in a traffic jam on I-5. How great to be on the water cruising to my destination instead of being stuck in yet another endless backup.

Mosquito Fleet Winery, which opened its doors a couple of months ago in Belfair, Washington, draws its inspiration from those little boats. I’d like to say that the owners, Jacquie and Brian Petersen and Jacy and Scott Griffin, saw a parallel between the wine business today and the fleet’s business back them. Their winery is family-owned, too, and starting out small in a very competitive industry where finding and keep customers isn’t easy. But in fact they drew the name from a different source — an an almost forgotten part of Washington State wine history.

Wine, Mosquitoes and Island Belle

Mosquito Fleet is located just a few miles from the old St. Charles Winery, which was Washington’s first bonded winery, started  just before Prohibition’s end by Charles Somers. Somers wasn’t a wine lover — real estate was his business. He sold many parcels on Stretch Island, promising the buyers good income from table grape and juice sales if they planted vines on their properties. They did and I guess that’s why the nearest little town is called Grapeview.

Then the Depression came and those markets disappeared. With the end of Prohibition approaching, Somers saw an opportunity to use those surplus grapes to make wine. The first wines were sold legally in drug stores, exploiting the “medicinal wine” loophole in the Volstead Act according to Ronald Irvine’s great 1997 book The Wine Project: Washington State’s Winemaking HistoryThen Prohibition ended and the winery business took off.

A Concord grape hybrid named Island Belle (a.k.a. Campbell’s Early) was the go-to variety on Stretch Island (ripening vitis vinifera on Puget Sound is a challenge, although a few have been successful). Hoodsport Winery still makes an Island Belle that has a loyal local following.

The Somers family kept the winery going until 1987 when they retired from the business. The historic facility was converted to a museum devoted to Puget Sound maritime history, with special focus on the Mosquito Fleet. So in choosing the name of their winery, the Petersens and Griffins sought to honor more than the little ships that carried people and their wine in the early days, but also the St. Charles Winery that helped launch the modern history of Washington wine.

Sue and I stopped in to visit Mosquito Fleet during its hectic opening weekend and winemaker Brian Petersen (photo right) invited us to return for a more thorough tour. We were joined by volunteer research assistants (and experienced wine tourists)  Sarah, Bob, Lydia and Mike (see photo below).  Petersen and team started small — a few hundred cases to begin with — but are scaling up rapidly to the 2000-3000 case level. It’s mainly a production facility now, but a tasting room is planned for the future.

The initial response to Mosquito Fleet has been very positive, Peterson said, with strong sales so far at the winery and through Puget Sound region restaurants, wine shops and even a few upscale supermarkets. Wine is a relationship business and those who have tasted the wines (or met the Petersens and Griffins) have spread the word.

The current 2009 release includes a Pepper Bridge Vineyard Cabernet Sauvignon and a Meritage blend. (Our friend Bob was especially taken by a barrel sample of the 2010 blend and would have hauled it home with him if he could have muscled the heavy barrel into his car.) The crowded barrel room promises more choices in the future, including a Port-style wine made with the authentic Portuguese grape varieties.

Making History

The Petersens and Griffins seem to want to both honor wine history and make some, too. The winery’s name, the website and the labels (each of which features a particular Mosquito Fleet ship) look back, but the wine inside the bottle is very much focused on the future.

Petersen’s medical background shows in his attention to detail and relentless desire to learn more about winemaking. The grapes go through an insanely rigorous triple sort before fermentation and then ageing in new French and American oak. I was particularly impressed by the balance of the wines we sampled from bottle and barrel and the effective use of oak.

Petersen is justifiably proud of what he and his team have accomplished so far, but it’s clear he believes they can do even better as they continue to experiment and learn. Learning and teaching are two sides of the same coin and what struck my research assistants was Petersen’s strong desire to share all that he had learned with them. They found their visit to Mosquito Fleet unusually stimulating and informative.

The history behind the Mosquito Fleet label seems to be an authentic indicator of what this project is about, not just a clever branding exercise.  It will be interesting to follow Mosquito Fleet to see how they convert the past and present into a prosperous future and how they navigate in the competitive wine market environment.

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Thanks to Brian Petersen for his hospitality. Thanks to my loyal research assistants for their insights.

Research Assistants Sarah, Bob, Lydia and Mike

Wines, Vines, War, Peace and Troops in Afghanistan

Members of the 2nd Battalion, 502nd Infantry Regiment, 101st Airborne Division, patrol a grape vineyard with members of the Afghan National Army in Char Shaka, Kandahar province, Afghanistan, on April 28, 2011. (U.S. Army photo by Pfc. Justin A. Young)

I don’t really understand why wines and vines are so frequently associated with conflict.

Wine and War

Glancing at my bookshelf, for example, I find Wine & War by Don & Petie Kladstrup, which is about the Nazis in Bordeaux during the Second World War. Then there’s  Wine, War & Taxes by John V.C. Nye, which examines the Anglo-French wine trade in the 19th Century. Olivier Torres’s The Wine Wars tells the story of the Mondavi  ”invasion” of the Languedoc. (And of course there’s my own Wine Wars, which examines tensions and conflicts implicit in the globalization of the wine market.)

These are all books that show how human conflict in other areas inevitably reveals itself in wine. I guess that’s the wine-war connection.

Wine and Peace

What about wine and peace? Perhaps the most famous “peace wine” story is Vino della Pace,  which is made in Cormons in Italy’s northeast corner. This region was devastated in World War I and then again in the Second World War. In a hopeful post-war gesture that I wrote about in Wine Wars, the local cooperative collected vines from all over the world and planted them in a special vineyard. They use the grapes to make Il Vino della Pace or the wine of peace.

The hope is that the people of the world can find a way to coexist as harmoniously as the grapes that make the wine in your glass. To see the vineyard and taste the wine as Sue and I did during a visit to Friuli a few years ago can be a moving experience.

Vines, War and Peace in Afghanistan

So you can understand why I was moved again recently when I read about a program that Washington State University’s Viticulture and Enology program  has developed to help U.S. troops in Afghanistan avoid conflict through a better understanding of the importance of the vine in that country.

Afghanistan is not an important wine-producing country, but grapes are a major crop (as they are in Iran, for example). “Forty-eight percent of the fruit-bearing land in Afghanistan is dedicated to grapes,” according to WSU. “Much of the crop is grown for personal consumption as table grapes and raisins, not for commercial use. Because most Afghan vineyards have higher rates of fungal disease, yield is typically low,” which means the grapes that survive are particularly precious.

Michelle Moyer, a WSU statewide viticulture extension specialist, has developed a presentation for the national eXtension Grape Community of Practice (GCoP) that offers troops a general introduction to vine biology, how grapes are grown, potential threats to grape production and specifics of Afghan grape production. An organization of 87 grape production professionals from 31 states and Ontario, Canada, the GCoP will distribute Moyer’s presentation to its members at universities and government agencies for their troop training efforts.

“Specific information on Afghan grape production is important for developing cultural and production sensitivity in deploying U.S. troops,” Moyer said. “Grapes are the leading horticulture crop for Afghanistan, but their production systems are not like those U.S. citizens would be accustomed to seeing.

Troops learn to be sensitive to water rights issues that might affect grape production. They also learn what an Afghan vineyard looks like, which might seem obvious but is not. The vines are not necessarily trained along the neat post and wire trellises familiar in the U.S.. Instead they are likely to grow up around the through trees, as they do in nature. Or they may be “bush” or head-trained like the vines in the photo above. Easy for an untrained eye to mistake an Afghan vineyard for something else.  Troops also learn about the high market value of raisins and why farmers might be especially protective of them.

“By providing information regarding what our troops might encounter while on the ground in Afghanistan, we can reduce the likelihood of a negative impact on production for this very important crop,” she added. “This sensitivity is critical in rebuilding economic and agricultural stability that is necessary for the overall long-term stability of a country.”

Congratulations to Michelle Moyer and her colleagues for creating this innovative program that will hopefully encourage peace and understanding through viticulture.

Blue Nun Gets a Makeover


Blue Nun wine reinvented itself a few years ago — I wrote about it in a chapter in Wine Wars called “The Curse of the Blue Nun.” It stopped being that rather mediocre sweetish German white wine that some of us remember from the 1970s (along with Matteus Rosé) and became something a bit different.

The classic Blue Nun

The classic Blue Nun white wine got better. It became Riesling, not a Liebfraumilch blend, for example. And the brand became more global, with Blue Nun wines in many different varieties (Cabernet, Pinot Grigio, Rosé) sourced from several countries. There was an alcohol-free “lite” Blue Nun and a bubbly wine with tiny sparkly, floaty golden bits to brighten your day.

Blue Nun became a brand with the same sort of broad portfolio of wines that, say, Barefoot Cellars offers. This approach is very successful in today’s market and, as the promotional video above indicates, Blue Nun is back (if it ever really went away).

One key to the transformation was the Blue Nun herself. She was perhaps the one constant. Marketers saw the gentle, friendly nun on the label as a key marketing tool — memorable and and maybe especially appealing to women, who are a target market.

More Than Skin Deep

I was prowling the Wine Wall recently and I noticed that Blue Nun has had a makeover — and it’s more than just skin deep! The surface change is significant, however. The bottle is still blue, of course (but not for all the varieties – see images here). But the blue nun is now only a shadow of her former self — a small golden cameo medallion.

Blue Nun Makeover

The gold highlights a smaller gold seal that I thought must be a wine competition award of some sort (all the Barefoot bottles feature them), but turns out to be a seal of “Sichel Superior Vinification.” Good to know!

I guess the sleek modern look and gold accents must now be seen as a more powerful image than the kindly nun. But the change goes deeper than the label.

I was puzzled to see “Rivaner” on the label. “Now made from the classic Rivaner grape, it has more balance, softness and depth of fruit flavor.” That’s what it says on the back. More than Riesling? Really?

More Appetizing?

I wasn’t sure that I’d ever had a Rivaner wine before, so I rushed home to check out my copy of Jancis Robinson’s Oxford Companion to Wine:

Rivaner: another name for müller-thurgau, used in Luxembourg, where it is the most planted grape variety, and, increasingly, elsewhere. Rivaner sounds more appetizing.

And I suppose it does sound more appealing — or maybe just easier for a novice to pronounce. Am I the only wine veteran who didn’t know that  Müller-Thurgau is now Rivaner?

Blue Nun Delicate is another interesting innovation. With just 5.5% alcohol by volume, it rides the Moscato-powered low alcohol  wave (just fyi the Rivaner is only 10% abv).

I’m looking forward to twisting the cap on this bottle with a couple of my research assistants when they get back from a trip to the Northeast. Müller-Thurgau can make fine wine, but its general reputation is for quantity more than quality, especially in Germany. It is the most-planted variety is Rheinhessen, where this wine is from. In Vino Veritas, as they say. How deep is the Blue Nun’s makeover?

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I encourage readers to use the Comments section below to report their experiences with Blue Nun, both today and in the past, and to comment generally on the transformation. You might also be interested in these cooking videos from Blue Nun.

No One-Liners in Wine

King of One-Liners: Take my wine ... please!

Jon Fredrikson likes to say that there are no one-liners in wine. He isn’t saying that there aren’t any one-line jokes (take my White Zinfandel … please!) but rather that nothing in wine is cut and dry. Wine is always complicated — always this and that, too —  so generalizing is a dangerous practice.

I was reminded of this twice during our recent California expedition. The first time was by Jon Fredrickson himself, who stated the case very well in his talk at the Unified Wine and Grape Symposium in Sacramento (North America’s largest wine industry trade show and seminar series).  His dynamic analysis of how the wine market is evolving was widely reported in the press.

Winery of the Year

At the end of Jon’s report he always names a “winery of the year” and for 2011 it was DFV Wines of Manteca, California. DFV (for Delicato Family Vineyards) has its roots in the decision of Italian immigrant grape grower Gasparé Indelicato to try his hand at winemaking in early post-Prohibition California. His grandson, Chris Indelicato, has been CEO since 2004 and many other family members populate the company’s org-chart.

DFV sits in the #10 position in the Wine Business Monthly Top 30 American Wineries league table for 2011, producing more than 4.5 million cases. DFV owns more than 10,000 acres of vineyards (quite a change from Gasparé Indelicato’s first farm). But it is the business’s dramatic growth, not just its large size, that drew Jon Fredrikson’s attention and, well, everyone’s attention. “Delicato” was all that I heard in pre-announcement speculative conversations.

Gnarly and Twisted

You have probably seen Delicato wines on store shelves, but they are just the tip of the family business iceberg. Other DFV brands include Bota Box, Twisted, Gnarly Head and many more. I usually think of the DFV wine portfolio in terms of good value wines and I think this good value accounts for the company’s success.

But saying that a wine is a good value sometimes imposes a subconscious ceiling on perceived quality and distinctiveness. I admit that I tend to think of DFV wines as good, but not necessarily great. That’s because I sometimes forget Jon Fredrick’s line about one-liners. Good value doesn’t rule out distinctivenes — wine is too complicated for that.

On the Old Silverado Trail

This point was driven home to me for the second time as I stood at the tasting room bar at Black Stallion Estate Winery on Silverado Trail in Napa Valley — DFV’s newest venture, which it acquired just a couple of years ago. The winery itself resists being a one-liner as it is both historically significant (as an equestrian center) and an architectural beauty.

We drove by the winery a couple of years ago (on our way to a Stags Leap AVA event) but didn’t stop.  We were impressed with the BSEW Cab at a tasting back home (it is a larger production wine that is widely distributed), so we came back to try the small production (4000 total cases) wines sold only at the winery.

Imagine my surprise to learn that the same company that makes Botta Box also makes a $150 red blend called Bucephalus. I’m interested to see what happens as the Indelicato family’s winemaking knowledge and resources are focused on this relatively new enterprise — perhaps even more distinctive wines like the Rockpile Zinandel that was my tasting room favorite?

I expect there will be lots of interesting wines to taste and things to say as DFV and Black Stallion continue to develop. But don’t expect to hear any one-liners.

Malbec & Maradona: Wine and History in Argentina

Ian Mount, The Vineyard at the End of the World: Maverick Winemakers and the Rebirth of Malbec. Norton: 2011.

Malbec and Maradona

The most stunningly creative student paper I’ve received in more than 30 years as a college professor was written by a first year student enrolled in my introductory International Political Economy class. We were studying Argentina’s latest financial crisis and she analyzed the situation not just through facts and figures but rather by telling the story of Diego Maradona, the legendary soccer player who achieved great success on the global stage but succumbed to the pressures, stresses and temptations that came with it.

Maradona is always measured against Pele, the Brazilian star who is often proclaimed the greatest soccer player in history, and every talented young Argentinean forward is compared to  him (Messi is only the latest “next Maradona”). But an air of tragedy is unmistakable despite Maradona’s heroic achievements. This same air, my student wrote, hangs over Argentina’s politics and economy, and then she proceeded to analyze Argentina’s political economy history in detail in  terms of the Maradona story. It was, in both conception and execution, a brilliant analysis.

Ian Mount’s new book on Argentinean wine, The Vineyard at the End of the World, is also brilliant and in much the same way. Like my student’s paper, it can be read at several levels. It is, first and foremost, a history of the Argentinean wine industry from its roots with the Spanish explorers to its current spectacular flowering.

Although Argentina has been a major wine producer for literally centuries, it has only arrived on the global stage in the last ten years. Within Argentina its long history is heavy baggage that sometimes weighs it down. For the rest of the world, however, Argentina is a new discovery and the lack of prior experience of and attitudes toward its wines has arguably been an advantage.

Mount fills us in on the history and serious readers will appreciate the added depth this gives to the appreciation of the wines themselves. It also provides an interesting contrast to neighboring Chile and its wines, whose history is perhaps better known. But that’s only the beginning.

 Lucky Survivors

Malbec is a second theme, which is understandable because Malbec is king in Argentina right now. Malbec from Argentina has been one of the hottest product categories in the U.S. wine market is the past few years. But today’s Malbec (like Maradona) is a lucky survivor of Argentina’s booms and busts – a lot of Malbec was grubbed up during the market swings and swirls. It makes me appreciate wines (like one of our favorites, Mendel Malbec) that are made from the surviving old vine blocks.

More than anything, however, this is a history of Argentina itself told through wine, making this a book that deserves a very broad readership. Based on my previous research, I knew that Argentina’s politics and economics were reflected in the wine industry, but I didn’t know how much. Come for the Malbec, stay for the politics, economics and personal stories of those who succeeded or failed (or did both) and try to understand the country and people of Argentina.

Significantly, the book ends with a sort of Maradona moment. In terms of wine, Argentina has won the World Cup with Malbec, although the country must share the glory with international consultants (like Paul Hobbs and Michel Rolland) and foreign investors and partners (too numerous to mention). But for all its strengths the industry is still somewhat fragile, struggling to overcome the problems of the domestic wine market that it still depends upon and the domestic economy in which it is embedded.

After decades of “crisis and glory,” Mount sees a  bright future for both Malbec and Argentina. Let’s hope he’s right and the Maradona moment passes.

Ian Mount’s new book is a valuable addition to any wine enthusiast’s library. Mount provides a strong sense of the land and people of Argentina and the flow of history that connects them. Argentina is unique, as Mount notes early on, in that it is an Old World wine country (in terms of the nature of its wine culture) set in the New World, so that its history is broadly relevant and deeply interesting.

I studied the Argentina industry before going there last year, but Mount taught me things I didn’t know in every chapter. I love Laura Catena’s Vino Argentino for its account of the history of wine in Argentina told through the Catena family story and now I’m glad to also have The Vineyard at the End of the World for its broad sweep and detailed analysis. They are must reading for anyone with an interest in Argentina and its wines.

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Another Malbec-Maradona connection: Diego Maradona is most famous for a play that has gone down in soccer history as “the Hand of God” goal.  It was in a 1986 World Cup quarterfinal match that Maradona illegally struck the ball with his hand and scored the winning goal – an offense that was clearly visible to everyone in the stadium except the officials. Must have been the Hand of God, not Maradona, I guess.

Now (or very soon depending upon the release date) there is  Hand of God wine. We tasted Hand of God from the barrel when we were in Mendoza earlier in the year and we enjoyed the wine even if Maradona had nothing to do with making it. I suppose the name honors the importance of wine and soccer to Argentinean society and the struggles that both have endured. (Maradona’s team beat England in that famous game, so I wouldn’t look for big Hand of God wine sales in the U.K. market. Just saying …)

Special thanks to Jon Staenberg (proprietor of  Hand of God) and Santiago Achaval for letting us sample this wine!

Illusive Progress in Wine Advertising?

A lot of money, talent, and technology goes into advertising today, but is the product really better than in the past? For your consideration (and winter holiday fun) we present three television wine commercials from past and present. All feature celebrities along with increasing levels of money and technology. The wine gets better as we move along,  but does the quality of the message? What do you think? Cheers!

Thunderbird: Not quite like anything I’ve ever tasted

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Paul Masson Chenin Blanc: Yummy

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Legendary wine (and acting)

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I know, I know, you were hoping for one of those famous Orson Welles commercials for Paul Masson. Well, you can find them and more on YouTube.com. Click on this link for a selection.

Is Carmenere Chile’s Next Big Thing?

Can Carmenere be for Chile what Malbec has become for Argentina — a game-changing wine that opens up new markets and upgrade perceptions in old ones? That’s the question I asked at the end of my last post.

An Unlikely Curse

Chile has earned a reputation for good value Cabernet, Chardonnay and Sauvignon Blanc; this good reputation is ironically an anchor holding the industry back as it attempts to move upmarket. It will be quite a struggle to get consumers to pay more for established varieties of Chilean wines in the UK and US. New markets and new wine varieties may be the key to future success.

This is where Carmenere comes in. Carmenere is a variety that once produced famous wines in Bordeaux. But when vines were replanted after phylloxera, Carmenere was phased out because of its succeptability to a disease called coulure, which reduces yields. It thrived in phylloxera-free Chile, where it was mistaken for Merlot, an error only corrected in 1994. It is still unclear how many of Chile’s Merlot vines are really Carmenere.

Carmenere is a niche product here in the United States. If you take varietal Carmenere and blends together they account for about 0.2 percent of Nielsen- measured U.S. off-premises wine sales. Concha y Toro is the leading brand followed by Santa Rita and Root 1. By comparison, Chile has about a 2.7% overall share of the measured U.S. market by dollar value, so Carmenere is still quite small, but not insignificant. Total sales of all Chilean Carmenere and blends are less than the dollar value of revenues from Concha y Toro’s 1.5 liter Cabernet Sauvignon alone.

The first Chilean Carmenere that I remember seeing here in the U.S. was a line of wines called Oops, playing up the Merlot-Carmenere mix up. Here’s a nice Chilean Merlot … oops! It’s really something else! I remember trying a bottle and while the label was memorable it didn’t do much to establish Carmenere or Chile in my mind as a quality wine segment.

Carmenere Comes to Britain

Fast forward to 2010. Wines of Chile launched a big campaign in the key UK market called  Carmenere: made for Curry.  It was apparently quite successful, winning the prize for “generic promotion campaigns” at the International Wine Challenge Awards. The idea was to link Chilean Carmenere with Indian food (generically called “curry” in the UK), which is Britain’s most popular ethnic food category, and hope that Chicken Tikka Masala would do for Carmenere what Argentinean steak has done for Malbec.

But a big Carmenere tasting report in the July 2011 issue of Decanter raises some doubts about the quality of the wines, which is obviously a key factor in the strategy. Chilean Carmenere is a “work in progress” according to one of the panelists. Others suggested that Carmenere’s best bet is in blends (especially with Syrah), not as a varietal wine. None of the 132 wines tasted earned Decanter’s top 5-star rating and only 6 received 4 stars. Eight-six wines were “recommended” and 35 were named “good value” (Chilean good value — of course!).

[By comparison, a June 2010 Decanter tasting of 255 Argentinean Malbecs produced four 5-star, twenty-one 4-star and 131 three-star "recommended" ratings.]

Interestingly, the panel suggested that the “overt, oaky, alcoholic, heavy-bottle wines” were made to appeal to the U.S. and South American markets and lacked the balance they’d need to find favor in the U.K. The tone of the review was not as dark as I am probably painting it here, but the conclusion was clear: there was nothing revealed in those 132 bottles that would fundamentally alter Chile’s reputation.

Curry and Carmenere in the U.S.A.

The Curry and Carmenere campaign was so successful in the UK that Wines of Chile brought it to the U.S. earlier this fall and we were invited to participate in a blogger tasting. Sue and I asked two of my “Idea of Wine” students, Marina Balleria and Mike Knape, to join us.  Marina and Mike both studied abroad in Chile and brought local wine knowledge to the table as well as excellent critical thinking (and tasting) skills.

 We concluded that Curry and Carmenere is not a ridiculous idea (Mike reported a “perfect” bite with one of the wines and an onion empanada with a curry sauce), but not all the matches were equally successful. In any case, curry doesn’t have the same significance here in the U.S. that is does in the U.K. Even if Carmenere hit a home run with curry that wouldn’t automatically open up a very large U.S. wine market segment.

We found the alcohol and oak that the Decanter tasters noted, but Marina suggested that oak is part of what she expects from Chilean red wine, so this was a positive feature for her — a defining style. One of the bottles was heavy indeed — 1084 grams according to our scale, the heaviest bottle I’ve encountered since I started keeping track.  Not exactly in keeping with the “Chile is good for you” environmental theme. Most of the wines were more interesting when re-tasted the next day.
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 So what did we decide about the critical question — is Carmenere the special one that will lead Chile into the next phase of its wine market evolution? Not yet — I think that’s the answer. We didn’t find the distinctive style and consistent quality that we were looking for although there were some we really liked (and — sorry! — thought were good values).
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Project Carmenere is still under construction. When will it be finished? This is hard to say. Malbec wasn’t built in a day, although the Malbec boom, when it came, developed very quickly. Carmenere’s story may be the same — or maybe the time has passed when hot new red varieties can make wine drinkers swoon.
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Either way I think it will be tough for Chile to achieve its 2020 goals but I think they need to try. Carmenere may be Chile’s best bet and I look forward to tracking its progress.

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Here are the wines we tasted for the Curry and Carmenere event. Thanks to Wines of Chile for inviting us to participate and thanks to Mike and Marina (see photos above) for their insights.

Blogger Tasting Wine List

1- Emiliana Natura Carmenere 2010 / Colchagua Valley 100% Carmenere SRP: $16.99

2- Casa Silva Los Lingues Gran Reserva Carmenere 2008 / Colchagua Valley 100% Carmenere SRP: $22

3- Santa Rita Medalla Real Gran Reserva Carmenere 2008 / Colchagua Valley 100% Carmenere SRP: $19.99

4- Montes Alpha Carmenere 2008 / Colchagua Valley 90% Carmenere, 10% Cabernet Sauvignon SRP: $24.00

5- Carmen Gran Reserva Carmenere 2009 / Apalta Valley 100% Carmenere SRP: $16.99

6- Santa Carolina Reserva de Familia Carmenere 2009 / Rapel Valley 100% Carmenere SRP: $19.99

7- Concha y Toro Marques de Casa Concha Carmenere 2009 / Peumo Vineyard, Rapel Valley 100% Carmenere SRP: $20.00

8- Haras de Pirque Cabernet Sauvignon / Carmenere 2007 / Maipo Valley 40% Cab. Sauv., 37% Carmenere, 13% Cab. Franc, 10% Syrah SRP: $13.00

Grape Transformations: Oregon Origins

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I had a hidden agenda when I visited McMinnville, Oregon a few weeks ago. Ostensibly I was there to talk about my new book at Linfield College and to the local Rotary Club. Those events were great but I would not have been happy if I hadn’t done one more thing: return a minor piece of Oregon’s  wine history to its rightful home.

“To Nick, Cheers for all the years — past & future. David Lett, Christmas 1989.”

That is the inscription I found in a second-hand bookstore copy of Vintage Timelines, a neglected classic book that Jancis Robinson wrote over twenty years ago. The idea of the book was to select a group of the world’s greatest wines and examine how different vintages have evolved (and would be expected to continue to evolve) over time.  The research required Jancis to taste trough verticals of each great wine (research is such a drag!) and compare notes from previous years to create complex and quite fascinating graphical timelines.

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Darn few American wines were good enough (in terms of their ageing potential) to make the cut and only one wine outside of California — the Eyrie Pinot Noir Reserve made by David Lett. Lett planted the first Pinot Noir vines in the Willamette Valley and he, along with the group they call “the Pioneers,” set Oregon wine on its present course.

Nick’s Back Room

The Nick in the inscription is almost certainly Nick Peirano of Nick’s Italian Cafe. Lett’s audacious egg was incubated and eventually hatched by the Pioneers and others over countless discussions in Nick’s back room. I’ve loved owning the book, but felt it didn’t belong to me. I needed to take it home and give it back. But to whom?

My first thought was my friend Scott Chambers, a professor at Linfield College and a friend of both Nick and the Lett family. He’d love to have the book, I thought, but it didn’t really belong to him any more than me. Maybe Jason Lett, David’s winemaking son who is carrying on the Eyrie tradition and building upon it? Yes, that would make sense.

But then I learned about the Oregon Wine History Project at Linfield College and that sealed the deal. They were pleased to add my copy of Vintage Timelines to their archive as a document chronicling the Eyrie Reserve’s early international recognition as well as the role of Nick’s back room in the region’s early development. Jeff Peterson, Director of the Linfield Center for the Northwest, accepted the book and both Scott and Jason supported the decision.

A Remarkable Story: David Lett (and the Pioneers)

David Lett is one of my heros and I am including him in my “Grape Transformations” list of people who have changed the way people think about wine or wine regions. He was certainly instrumental in the transformation of Oregon from a place known for fruit and nuts rather than grapes to a region frequently mentioned in the same breath with Burgundy.

Lett’s story is remarkable. Trained at UC/Davis, he came north looking for terroir where he could make Pinot in the Burgundian style. The first Pinot vines were planted in 1965; 1970 was the first Eyrie Pinot vintage.  After one or two false starts he hit paydirt. Great wine.

But from Oregon? Rainy old Oregon probably seemed like the last place on earth to make world class wine in the 1970s.

Olympic Gold

Then came the Wine Olympics of 1979. This was a competition, sponsored by  the French food and wine magazine Gault Millau, that featured 330 wines from 33 countries tasted blind by 62 judges. The 1975 Eyrie Pinot Noir Reserve attracted attention by placing 10th among Pinots. A stunning achievement for a wine from a previously unknown wine region.

Robert Drouhin of Maison Joseph Drouhin, a Burgundy negociant and producer, was fascinated and sponsored a further competition where the Eyrie wine came close second behind Drouhin’s own 1959 Chambolle-Musigny. Thus was Eyrie’s reputation set (and Oregon’s, too). It wasn’t long before Domaine Drouhin Oregon (DDO) was built in the same Dundee Hills as Eyrie’s vineyards — a strong endorsement of the terroir and recognition of the achievement.

The Pioneers founded the Oregon wine industry, but now the torch has been passed to a group that you might call the Sons [and Daughters] of the Pioneers. Some of them appear in the video at the top of this post (don’t be discouraged by the poor audio at the start — it gets better quickly). I’ll have something to say about this group in an upcoming post.

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Special thanks to Scott Chambers and Jason Lett for their hospitality during our stay in McMinnville.

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Update 11/16/2011: You might be interested in Katherine Cole’s recent piece on the 50th anniversary of wine in Oregon — it includes a nice annotated chronology of the wine industry.

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