Roman & Littlefield 2013
In Extreme Wine, wine economist and best-selling author Mike Veseth circles the globe searching for the best, worst, cheapest, most expensive, and most over-priced wines. Mike seeks out the most outrageous wine people and places and probes the biggest wine booms and busts. Along the way he applauds celebrity wines, tries to find wine at the movies, and discovers wines that are so scarce that they are almost invisible. Why go to such extremes? Because. Mike argues, the world of wine is growing and changing, and if you want to find out what’s really happening you can’t be afraid to step over the edge. Written with verve and appreciation for all things wine, Extreme Wine will surprise and delight readers.
- Why are the most expensive wines not always the best and the cheapest almost never the worst?
- Why is there sometimes only a tiny difference between the best wines and the worst ones?
- Andy Warhol said that everyone (and everything?) would be famous for 15 minutes – so why does the fame of some wines endure for centuries?
- What are the rarest and most ubiquitous wines and why are “$20-bill wines” almost impossible to find?
- Sometimes it seems like celebrities ruin almost everything they touch. So why are celebrity wines sometimes excellent and even historic?
- What have been the biggest wine booms and busts and what do they tell us about the wine business?
- What does the world’s “oldest living wine” taste like?
- What are the best wine movies (and why aren’t there more of them)?
- How is fine wine like grand opera (and is that a good thing)?
- Who are the most extreme wine people and what are the most extreme wine-tourist destinations?
- What is the future of wine in the BRIC nations (Brazil, Russia, India, and China) and why should you care?
- In a world defined by money, media, and fame, does the eternal essence of wine endure? Or will it be tossed in the dustbin in the mobile-enabled drive-through culture of the future?
- If you travel to the end of the earth and back in search of extreme wine experiences, what do you learn?
Table of Contents
1. X-Wines: In Vino Veritas?
2. Best and the Worst
3. The Fame Game
4. The Invisible Wine
5. Money Wine
6. Extreme Wine Booms and Busts
7. Extreme Wine People
8. Celebrity Wine
9. Extreme Wine at the Movies
10. Extreme Wine Tourism
11. Extreme Wine: The Next Generation
12. Extreme Wine Adventure
Here are some of the reviews so far …
This book is not for the snifferati and spitterati. It is an incredible and balanced study of the extremities of the wine world and wines of the world. Veseth even found our 600 bottles of extreme wine made in South Africa. (Emil Den Dulk, owner, De Toren Private Cellar, South Africa)
Extreme Wine is a must-read for wine lovers and people in the wine industry. It helps me to look at the industry from various unique angles. I found myself jotting down idea after idea while reading the book—of which many are now part of my plan for promoting Grace Vineyard in China. Highly recommended! (Judy Leissner, CEO, Grace Vineyard, China)
Congratulations to Mike Veseth for his outstanding book on the global wine world. It takes a very creative mind and a keen eye to see the center from the ‘extreme’ edges without distorting reality. It is a book that grabs you from the very beginning and once you start reading, you can hardly leave it before reaching its end. (Aldo Biondolillo, Tempus Alba, Argentina)
A provocative, engaging, and seriously entertaining journey covering all the vineyards under the sun. Mike Veseth provides a delightful sensory experience that will greatly increase the reader’s enjoyment of wine. (Cobus Joubert, Maison Joubert, South Africa)
Extreme Wine is as broad as it is fascinating, with Mike Veseth’s always perceptive insights into what makes the world of wine tick. His book is a must read for all of us who eat, sleep, and breathe the rich and wonderful life of wine, and it opens its hidden extremes to the novice who might otherwise wonder why we find it so immensely rewarding. (Bartholomew Broadbent, CEO, Broadbent Selections, United States)
Thanks to Mike Veseth, readers will discover and understand the philosophy that leads each producer to create his or her own wines. All our family is very proud to be considered ‘extreme wine’ people! (Giuseppe and Rafaella Bologna, owners, Braida Winery (maker of Bricco dell’Uccellone), Italy)
Extreme Wine explores the often extraordinary stuff that is being produced on the margins of the wine industry. It does so by shining a spotlight on some of the superlatives mentioned in the book’s subtitle by means of vivid, often quirky examples, such as the infamous Billionaire’s Vinegar, or the dog winery at Raymond Vineyards in Napa Valley. . . .Extreme Wine shows just how fascinating and dynamic the wide world of wine really is, with new appellations, wineries and winemaking techniques constantly emerging. So, if you are an explorer, the horizon is continually shifting, limitless. (Gayot’s Blog)