Sue and I had a wonderful time at Vino 2015, the Italian Wine Week celebration in New York City. Besides speaking on the opening panel I was asked to write the Foreword for the conference program. The organizers have posted my essay on their blog. I will paste the first few paragraphs below. You can read the whole essay on the Vino 2015 website by clicking on this link. And here is a link to a story that emphasizes how my ideas about Brand Italy relate to Stevie Kim’s work at Vinitaly International. Enjoy!