Money, Taste, and Wine Short-Listed for Two Gourmand International Awards

gourmandMy recent book Money, Taste, and Wine: It’s Complicated has been short-listed for two Gourmand International awards.. The winners will be announced in ceremonies in Yantai, China later this month.

The awards are for best wine book and best wine writing. I’ll paste the list of finalists in these categories below.Click on this link to see all the award listings.

Thanks to Gourmand International for this honor. Congratulations and good luck to all the finalists.1442234636

Best book of the year

Australia – Varietal Wines, James Halliday (Harper Collins)
Belgium – All Belgium beers, Stichting Kunstboek
France – Le Vin a la bonne etoile, Gerard Bertrand ( La Martiniere )
Germany – Deutsche Wein und Deutsche Kuche ( Callwey )
Italy – Prosecco on the road, Andrea Zanfi ( S & B )
South Korea Korean Wines and Spirits, Jeff Koehler ( Seoul Selection )
Spain – Economía del vino en España y el Mundo ( Cajamar Valencia )
Sweden – Whisky Rebellion, Richard Lundborg ( Bladh by bladh )
USA – Money, taste and wine, Mike Veseth (Rowman & Littlefield)

 Wine writing

Australia – True stories, Barossa winemakers, Bernadette Kaeding
Bolivia – Diccionario Enciclopedico universal Del vino, Roberto Arce
Chile – Patrimonio vitivinicola ( Biblioteca Nacional )
France-Grainsensible, Olivier Humbrecht, ( Tonnerre de l’ Est )
USA – Money, taste and wine, Mike Veseth (Rowman & Littlefield)

Gourmand International Award for “Money, Taste, and Wine”

I’ve just learned that my new book Money, Taste, and Wine: It’s Complicated has won an international award for best drinks writing in a U.S. book this year.

The award comes from Gourmand International and will be presented in Yantai, China on  May 28, 2016 at the annual awards ceremony. As the U.S. winner, Money, Taste, and Wine is a finalist for the “Best in the World” award in this category, the winner of which will be revealed in Yantai. Very exciting!

The other national finalists and winners in other categories of the awards will be posted on Gourmand International website in February.

Sincere thanks to the Gourmand International  judges for this honor. Here is a video about the 2015 awards in Yantai. Enjoy!

Best in the World? Gourmand International Wine Blog Award!

gourmandAs I mentioned back in January, everyone at The Wine Economist was delighted and just a little surprised to learn that we were short-listed for a major award.  The Gourmand International “Best in the World” awards are given annually to recognize excellence in food and drinks writing.  My 2011 book Wine Wars was honored by Gourmand International in one of the specialized categories when it was published.

This year there is an award for best blog. Here are the finalists.

award2

Best Wine and Drinks Blog:

The results were announced on June 8 in Yantai, China. I wanted to be there along with the other nominees in all the food and wine categories, but I was already committed to being in Conegliano, Italy giving a pair of talks at the famous wine school.

Well, the results are in and, to make a long story short, the winner is …

The Wine Economist? Yes! We at the Wine Economist are surprised and deeply honored by this recognition. Many thanks to everyone at Gourmand International for this award and personal thanks to Edouard Countreau for his support and encouragement.

award

 

Wine Economist Short-Listed for Gourmand Blog Award

Just a quick note to tell you that The Wine Economist has been short-listed for a global blog award. The Gourmand International “Best in the World” awards will be announced on June 8 in Yantai, China.

I’ll copy the short list of blogs, magazines and “books of the year” (one finalist per country) in the “wine and drinks.” category. The Wine Economist is in good company, don’t you think? It’s an honor just to be nominated for this award and a double honor to make the list of finalists!

Thanks to Gourmand International for this recognition (and thanks to whoever nominated The Wine Economist for this award!).

Best Wine and Drinks Blog:

  • France- Cite des Civilisations du Vin
  • Singapore – The Wine Review, Ch’ng Poh Tiong
  • USA- The Wine Economist, Mike Veseth

Best Wine and Drinks Magazine:

  • Brazil- Vinho magazine
  • China- China Wine News
  • Iceland- Vinbladid
  • South Africa- Wine Mag
  • USA- Quarterly Review of Wine

Best Wine and Drinks Book of the Year

  • Australia- Barossa Shiraz, Thomas Girgensohn, ( Wakefield Press )
  • Brazil- Cachaca e Gastronomia 2014, Felipe Januzzi, Gabriela Bareto ( Mapa da Cachaca, Ministerio de Cultura- Destemperados )
  • France – Bordeaux et ses Vins 1814 – 2014 ( Feret)
  • Italy- Accidenti, malatti e parassite della vite ( Edizioni SUV )
  • Mexico – Bebiendo nuestra tierra, el vino mexicano, Pablo M.Aldrete,Maria Palau, Memo Garcia (MG )
  • Sweden- Whiskyns Landscap, Claes Grunsten ( Max Strom )
  • Switzerland- Vins Swiss Wines ( Vinea )
  • USA- The best white wine in the world, the Riesling, Stuart Piggott ( Stewart ,Tabori, Chang )

Ten Years Later … The Wine Economist Celebrates its 10th Anniversary

Next week — on Memorial Day, in fact — the Wine Economist will celebrate its 10th anniversary. Ten years of regular columns about the world of wine as seen from an economist’s perspective.

The very first column, which is reproduced below, was an account of my visit to family-owned Fielding Hills winery, one of Washington’s best, to help bottle the 2005 vintage. The bottling line was a volunteer operation back then, fueled by enthusiasm and steady sips of the wine, which I compared to Adam Smith’s famous “pin factory” example of the benefits of division of labor.

A lot has changed since 2007. Fielding Hills’ reputation has grown, its lineup of wines expanded, and the cramped garage-style winery replaced with an efficient production facility and beautiful tasting room over-looking scenic Lake Chelan.

A lot has changed at the Wine Economist, too. I could never have guessed that this first column would slowly and with much effort turn into something more, spinning off four wine books, several awards (wine book of the year, best wine blog, best wine writing) and a series of lectures that has taken us around the world. Amazing!

Tenth anniversary? That calls for a celebration. I think we’ll open a bottle of Fielding Hills wine! Cheers to the Wade family and Fielding Hills for getting this column off to a good start.

>>><<<

Wine Economist Column #1:

Bottling the 2005 at Fielding Hills (May 29, 2007)

I spent the weekend after commencement in Wenatchee, Washington helping Mike and Karen Wade and their friends bottle the 2005 vintage of Fielding Hills. I got to drink some great wine, meet some wonderful people and learn more about the wine business. Here are some photos (courtesy of Dave Seago) and some observations.

The Wades are orchardists and fruit distributors in Wenatchee, which is the heart of Washington Apple country. They got the wine bug a few years ago and now run an 800 case operation from a building near their home, overlooking the Columbia River. The grapes come from vines they own near Matawa on the Wahluke Slope, further down the Columbia. They make reds — Cabernet Sauvignon, Merlot, Syrah, Cabernet Franc and a blend called RiverBend red. These wines are not easy to find (remember: only 800 cases total) but they have received rave notices in the wine press: Wine Enthusiast rated them all between 91/100 and 95/100 points in its December 2006 assessment of the 2004 vintage. They are all good, the magazines and web sites say, the only question is which one is best.

I know the Wades through their daughter Robin who is one of my students at the University of Puget Sound. She knows about my interest in the wine business, so when they needed volunteer labor for the annual bottling weekend, she knew who to call.

I have taken dozens of tours of large wine-making operations, so it was interesting to see the process first-hand and on a very human scale. I hope the photos capture something of the process. We bottled the Cab, a blend featuring 76% Cabernet Sauvignon, on Friday afternoon. The first step was get the appropriate barrels of wine out of storage and to carefully pump the right proportions of the right wines into a large stainless blending tank. From there, the wine moved to the assembly line, where I worked alongside about a dozen of the Wades’ friends and neighbors.

The bottling process reminded me of Adam Smith’s famous pin factory example of the division of labor. One person (1) brought in pallets that contained cases of empty wine bottles. A second person (2) removed the bottles from the cases onto a table so that another worker (3) could invert them over a nitrogen supply, which removed any oxygen. The bottles were then (4) filled with wine on a six-bottle machine (see photo), then corked (5). A foil closure was then placed over the cork top (6) and secured firmly using a surprisingly nasty electric device (that was my job — #7). Then the bottles were wiped down (workers 8 and 9) before going through a label operation (10), being loaded back into boxes (11) that were sealed and stacked (12) and then moved out on the pallets they came in on. It took us about six hours to bottle 200 cases of Cabernet Sauvignon on Friday afternoon. We did 150 cases of the RiverBend Blend in four hours on Saturday morning. My reward? Wonderful family-style meals with my co-workers and one bottle of each of the wines I worked on, autographed by my fellow volunteers.

One thing that you can’t see in the photos is the fuel that kept the volunteers going: it was the wine we were bottling, drawn straight from the barrel. Good juice, in my opinion. Can’t wait to taste it when it’s had a bit of time in the bottle. (Expected release date: October 2007.)

One thing I learned from this is that although 800 cases of wine is a tiny operation by the scale of today’s wine business today, it is still a very significant investment of time and energy. I thought we would never come to the end up those 200 cases (2400 individual bottles) of Cabernet on Friday afternoon!

Because they have been so successful, both in terms of wine quality and wine economics, the Wades are planning to take the next step — to expand production from 800 cases to 2400 cases. This is a big step, since the business model changes with the higher volumes. Family labor plus volunteer help at key points works fine for wineries producing 1000 cases or less, but a bigger operation means hired help and higher fixed costs. The marketing end changes, too. The Wades prefer to sell most of their wine direct to customers rather than to discount it in order to get it into wine shops and restaurants. Given their stellar ratings, they have a good opportunity to build a “wine club” list that will automatically take most of their output, matching demand and supply very efficiently. Building a bigger winery will mean matching a bigger demand to their bigger supply.

Mike Wade told me what it takes to make good wine — it’s in the fruit, he said. The economics of wine is in the market — matching demand and supply. I would say that the Wades understand both the fruit side of their operation and the market side, too.

Wine Books by Mike Veseth

Mike Veseth is the author of more than a dozen books, including four books about wine, business, and society.

You will find wine books by Mike Veseth at  all the usual online and brick-and-mortar locations (click on the Amazon, Books-a-Million, IndieBound, Powell’s or Barnes & Noble button to order your copy today).

button-booksamillion

 

 

vesethww1Wine Wars: The Curse of the Blue Nun, the Miracle of Two Buck Chuck and the Revenge of the Terroirists (2011).

My first wine book analyzed the three global forces that I see shaping: globalization, commodification, and the thirst for authenticity. Wine Wars and Benjamin Lewin’s terrific In Search of Pinot Noir were named wine books of the  year 2011 by Paul O’Doherty, the book reviewer at JancisRobinson.com. Wine Wars  has also received a Best American Wine Book award from Gourmand International and the Silver Medal in the category of Best Business and Economics Book 2011 from ForeWords Reviews.

9781442257368

Around the World in Eighty Wines (2018, available November 2017).

Inspired by Jules Verne’s classic adventure tale, Mike Veseth takes his readers Around the World in Eighty Wines. The journey starts in London, Phileas Fogg’s home base, and follows Fogg’s itinerary to France and Italy before veering off in search of compelling wine stories in Syria, Georgia, and Lebanon. Every glass of wine tells a story, and so each of the eighty wines must tell an important tale. We head back across Northern Africa to Algeria, once the world’s leading wine exporter, before hopping across the sea to Spain and Portugal. We follow Portuguese trade routes to Madeira and then South Africa with a short detour to taste Kenya’s most famous Pinot Noir. Kenya? Pinot Noir? Really!

The route loops around, visiting Bali, Thailand, and India before heading north to China to visit Shangri-La. Shangi-La? Does that even exist? It does, and there is wine there. Then it is off to Australia, with a detour in Tasmania, which is so cool that it is hot. The stars of the Southern Cross (and the lyrics of a familiar song) guide us to New Zealand, Chile, and Argentina. We ride a wine train in California and rendezvous with Planet Riesling in Seattle before getting into fast cars for a race across North America, collecting more wine as we go. Pause for lunch in Virginia to honor Thomas Jefferson, then it’s time to jet back to London to tally our wines and see what we have learned.

Why these particular places? What are the eighty wines and what do they reveal? And—spoiler alert!—what is the surprise plot twist that guarantees a happy ending for every wine lover? Come with us on a journey of discovery that will inspire, inform, and entertain anyone who loves travel, adventure, or wine.

extremewine3bExtreme Wine: Searching the World for the Best, the Worst, the Outrageously Cheap, the Insanely Overprice and the Undiscovered. (2013)

If you want to know how something is changing, look to the extremes, the edges, where changes happens first. Extreme Wine  In Extreme Wine, wine economist and best-selling author Mike Veseth circles the globe searching for the best, worst, cheapest, most expensive, and most over-priced wines. Mike seeks out the most outrageous wine people and places and probes the biggest wine booms and busts. Along the way he applauds celebrity wines, tries to find wine at the movies, and discovers wines that are so scarce that they are almost invisible. Why go to such extremes? Because. Mike argues, the world of wine is growing and changing, and if you want to find out what’s really happening you can’t be afraid to step over the edge.

9781442234635Money, Taste, and Wine: It’s Complicated (2015).

Money, Taste, and Wine: It’s Complicated received the 2016 Gourmand International award for Best Wine Writing. As wine economist and best-selling author Mike Veseth peels away layer after layer of the money-taste-wine story he discovers the wine buyer’s biggest mistake (which is to confuse money and taste) and learns how to avoid it, sips and swirls dump bucket wines, Treasure Island wines and toasts anything but Champagne. He bulks up with big bag, big box wines and realizes that sometimes the best wine is really a beer.

Along the way he questions wine’s identity crisis, looks down his nose at wine snobs and cheese bores, follows the money, surveys the restaurant war battleground and imagines wines that even money cannot buy before concluding that money, taste and wine might have a complicated relationship but sometimes they have the power to change the world. Money, Taste & Wine will surprise, inform, inspire and delight anyone with an interest in wine – or complicated relationships!

 

>>><<<

You might also be interested in some of the non-wine books …

Globaloney2.0PBK.indd

 

Globaloney 2.0: The Crash of 2008 and the Future of Globalization (2010).

 

41ti9pfnxil-_ac_us218_

 

Globaloney: Unraveling the Myths of Globalization (2005).

 

51gpxtgvxyl-_ac_us218_

 

The New York Times Twentieth Century in Review: the Rise of the Global Economy (2002).

41bnj4ymx-l-_ac_us218_

Selling Globalization: The Myth of the Global Economy (1998).

 

 

 

41xt-nwcjtl-_ac_us218_

 

Mountains of Debt: Structural Change and Fiscal Crisis in Renaissance Florence, Victorian Britain and Postwar America (1990)

 

“Money, Taste & Wine” Honored as 2016 “Best in the World” Wine Writing

yantai

My new book Money, Taste, and Wine: It’s Complicated received this  year’s prize for “Best in the World” Wine Writing from Gourmand at the awards ceremony in Yantai, China on May 28, 2016.

My University of Puget Sound colleague Prof. Pierre Ly (shown above) accepted the award on my behalf, speaking in both English and Chinese. Pierre is in China lecturing and gathering material for the book that he and Cynthia Howson are writing about the Chinese wine industry.

Congratulations to all the winners, especially Gerard Bertrand (Le Vin à la belle étoile) and Andrea Zanfi (Prosecco on the Road) for best wine book and Suzanne Mustacich for best digital wine book (Thirsty Dragon).gourmand

Congratulations and a personal shout-out to Beate Joubert. Her book Taste of the Little Karoo won the “best in the world” bronze medal in the Local Cuisine cookbook category. We had a delicious lunch at Beate’s restaurant at the Joubert-Tradauw winery in Barrydale when we visited South Africa. Her husband Meyer and son Andreas are featured in the final chapter of Money, Taste, and Wine.

Thanks to Gourmand International for this honor. Thanks to my publisher Rowman & Littlefied and my editor Susan McEachern their valuable contributions to Money, Taste, and Wine. Special thanks to Pierre Ly for teaching me so much and representing me at the awards ceremony and to Édouard Cointreau for his encouragement and support.

Wine Economist Year in Review & Looking Ahead to 2016

Past and Future - Two-Way Street Sign2015 was a busy year here at The Wine Economist and 2016 is shaping up to be pretty interesting, too.

Looking Back at 2015

In January I spoke in the “State of the Industry” session at the Unified Wine & Grape Symposium in Sacramento. Then we left for New York City where I spoke at “Vino 2015,” a conference and trade show organized by the Italian Trade Commission.

North to Alaska: I traveled to Juneau and Anchorage to give talks and do a fund-raising wine dinner for the World Affairs Council chapters in those cities. Then it was east to Boise, Idaho to speak at the Idaho Wine Commission annual meeting. Both Anchorage and Boise were surprisingly warm, but …

It was really really cold in Ontario when I visited in March to speak to the Winery & Grower Alliance of Ontario meetings, but the people were warm and it was a great experience. Then a quick trip to Walla Walla to talk about wine industry at a regional business summit.

South to California in May, to speak at the Ramona Valley AVA symposium, then a fund-raiser for the Admiral Theatre Foundation in Bremerton along with my friends from Hedges Family Wines. Sue and I were delighted to be invited to the 50-year retrospective tasting of Oregon’s Eyrie Vineyards in Portland, too.

Italy and a Few Surprises

June’s highlight was lecturing at the Conegliano Wine School in Italy and visiting with winemakers in the Veneto and Friuli.While we were in Cormons I got word that around the globe in Yantai, China the Wine Economist had received the Gourmand International prize for the “Best in the World” wine blog. Incredible.

Back home it was north again in July, to speak at the British Columbia Wine Institute annual meetings, then south to Napa Valley to talk at the California Association of Winegrape Growers summer conference.

Two books came out in the fall, my newest volume Money, Taste, and Wine: It’s Complicated and the paperback edition of Extreme Wine. 

We visited Barboursville Vineyards while in Virginia to meet with Luca Paschina and we were lucky to able to meet up with Marc Hochar in Richmond and taste some older vintages of Lebanon’s Chateau Musar on the same trip.

I spoke at the Seattle meetings of the Academy of International Business and then flew to Milan to participate in a discussion on sustainability organized in conjunction with the big SIMEI trade show there.

The year ended on a high note when we learned that Money, Taste, and Wine will receive the Gourmand International award for the year’s best wine writing in a U.S. book. As the U.S. winner it is a finalist for the “Best in the World” award to be revealed in Yantai, China in May 2016.

What’s Ahead for 2016?

The travel schedule is coming together for 2016. I am looking forward to going back to Sacramento at the end of January for my fifth year moderating the “State of the Industry” program at the Unified Wine & Grape Symposium.

A few weeks later we will head to Napa where Sue and I are on the faculty for the Professional Wine Writers Symposium.

Then it is north to Anchorage for another World Affairs Council fund raising program before returning to Walla Walla for the big Reveal Walla Walla trade auction.

It looks like we will be going to Portugal in May to speak at a conference organized by Wines of Alentejo and later to Seattle for Riesling Rendezvous, an international conference sponsored by Chateau Ste Michelle and Dr Loosen.

That’s what’s on tap for 2016 so far, but the year is still young. No wait — it actually hasn’t even started yet. Who knows where the wine rivers and roads will take us.

That’s the look back and ahead. Hope to see you somewhere on our travels in 2016. In the meantime, cheers to all! And have a great New Year.

>><<<

Sometimes I feel like I have been everywhere in the wine world to speak to wine industry groups, but the truth is … I’m not even close!

Money, Taste & Wine

9781442234635Welcome to Money, Taste, and Wine: It’s Complicated!my new book about the incredibly fascinating world of wine, which received the 2016 Gourmand International awards for best U.S. wine book and “Best in the World” wine writing.

“It’s complicated!” That’s a simple way to describe the sort of relationship that seems to defy simple explanations. Like one of those romance novel love triangles, money, taste and wine are caught up in a complicated relationship that affects every aspect of the wine industry and wine enthusiast experience.

>><<<

You will find Money, Taste, and Wine and the other wine books by Mike Veseth at  all the usual online and brick-and-mortar locations (click on the Amazon, Books-a-Million, IndieBound, Powell’s or Barnes & Noble button to order your copy today).

button-booksamillion

 

 

>>><<<

 

What’s the Book About?

9781442234635As wine economist and best-selling author Mike Veseth peels away layer after layer of the money-taste-wine story he discovers the wine buyer’s biggest mistake (which is to confuse money and taste) and learns how to avoid it, sips and swirls dump bucket wines, Treasure Island wines and toasts anything but Champagne. He bulks up with big bag, big box wines and realizes that sometimes the best wine is really a beer.

Along the way he questions wine’s identity crisis, looks down his nose at wine snobs and cheese bores, follows the money, surveys the restaurant war battleground and imagines wines that even money cannot buy before concluding that money, taste and wine might have a complicated relationship but sometimes they have the power to change the world. Money, Taste & Wine will surprise, inform, inspire and delight anyone with an interest in wine – or complicated relationships!

Pre-publication reviews:

Money, Taste, and Wine is a great read; entertaining, informative and heartfelt. Like Wine Wars it is packed with economic and historic insights into the world of wine. At times I found myself laughing out loud and also reaching for my notebook to jot down facts and add (wine and non-wine) books to my reading list.

— Caro Feely, Terroir Feely Wines & French Wine Adventures

Written in Mike Veseth’s ineffable style, Money, Taste, and Wine goes down as easily as the finest pinot, will make you laugh, and fatten your wallet. If you’ve ever suspected that wine’s pricing is rigged, fumed at stratospheric restaurant tariffs, or want to be amazed at how the revolution in global trade has affected your favorite drink, then look no further than this book. A must for any consumer of the fruit of the vine.

William Bernstein, Author of Birth of Plenty, A Splendid Exchange, and Masters of the World

With his usual wit, wisdom, and whimsy, the ebullient Mike Veseth (aka the Wine Economist) unravels the complexities of what he calls the ‘unhealthy love triangle of money, taste, and wine.’ For anyone with taste who is remotely interested in discovering hidden, undervalued vinous treasures and willing to learn a little about themselves along the way, this insightful book is a must read. Having fought the good fight in Wine Wars and tickled the imagination in Extreme Wine, Mike’s insights into the vexed relationship between Money, Taste, and Wine could be subtitled ‘choose your wine and those you share it with carefully.’
Michael Hince, HinceOnWine, Australia

I laughed out loud several times reading Mike Veseth’s new book, Money, Taste, and Wine. He has such a humorous and down to earth style when writing about wine, and this new book that involves romps through the supermarket aisles, restaurants and discount stores to find a good deal on wine is hilarious at times. It also has its serious points, and provides useful information for wine lovers in analyzing their own palates and expectations. A definite read for all wine enthusiasts, wine students and wine newbies.

— Dr. Liz Thach, Master of Wine, Professor of Wine Business & Management, Sonoma State University

Mike has the unique ability to look at wine differently and discover facts beyond the mythology. In this fascinating book, he gives the poor consumer overwhelmed by choice and myth an eye-opening look at wine.
Paul Cluver, Paul Cluver Wines, South Africa

In Money, Taste, and Wine, preeminent wine economist Mike Veseth teaches us how to be a rational, informed wine consumer by better understanding available wine choices, personal tastes and preferences, and common wine buying mistakes. Along the way, he provides fascinating insights into the workings of the wine industry in a fun and interesting way with his engaging and provocative writing style. A must read for anyone who drinks wine or has an interest in the wine market.
James Thornton, Eastern Michigan University, author of American Wine Economics

A remarkable blend of research, history, and examples straight from the heart of a genuine explorer makes this book a must read. Mike skillfully walks his readers through the multifaceted relationship of money, taste, and wine and leads them to a smart, optimistic, and enjoyable conclusion. A perfect fit for those who thirst for more.
Evy Gozali, CEO of Sababay Winery, Bali, Indonesia

Money, Taste & Wine: It’s Complicated!

Table of Contents

Part I: Buyer Beware!

1. The Wine Buyer’s Biggest Mistake

2. Anatomy of a Complicated Relationship

3. Wine Drinker, Know Thyself

Part II: Get a Clue! Searching for Buried Treasures

4. Dump Bucket Wines

5. Treasure Island Wines

6. Bulk Up: Big Bag, Big Box Wines

7. Sometimes the Best Wine is a Beer (or a Cider!)

Part III: A Rosé is a Rosé? Money, Taste & Identity

8. More than Just a Label: Wine’s Identity Crisis?

9. Wine Snobs, Cheese Bores and the Globalization Paradox

10. Anything But Champagne

Part IV: What Money Can (and Can’t) Buy

11. Restaurant Wars

 12. Follow the Money

13. Invisible Cities, Imaginary Wines

 14. Groot Expectations

Acknowledgements

Selected References

Money, Taste & Wine answers a host of intriguing questions including …

  • Who is the wine buyer’s biggest enemy? What is the wine buyer’s biggest mistake?
  • Why is “know thyself” the best way to overcome the wine buyer’s biggest mistake?
  • Do you sometimes wear your underwear inside-out (to avoid the itchy seams)? What does your answer to this question say about your taste for wine?
  • Why do Parisians like not drinking wine and what does this have to do with the money-taste-wine trilemma?
  • What’s the difference between dumped wines and dump bucket wines (and why should bargain hunters seek out one but not the other)?
  • Who is Fred and why were Fred’s Friends wines such a bargain? (Hint: Fred is not Fred Franzia of Two Buck Chuck fame.)
  • Are “second wines” a good deal?
  • How do Costco, BevMo and Total Wine use different Treasure Island wine strategies to produce happy customers and strong wine sales?
  • How big of a choice do U.S. wine consumers really have (and why is this a complicated question to answer)?
  • Why is the best wine sometimes a beer or a cider and what are the implications for the wine industry?
  • King Midas had the golden touch. What did he drink and how do we know?
  • What comes in a 24,000 liter bag inside a 20-foot shipping container? (Hint: you may be drinking it now!)
  • How are big bag, big box wines changing the global wine business?
  • If you can’t judge a book by its cover, why do so many people judge wines by their labels (and does this mean that cute kitty wine labels should be outlawed)?
  • What do wine snobs and cheese bores have in common? And how does the globalization paradox explain them both?
  • Anything but Champagne? Really?
  • Wine in restaurants is one of those love-hate things. What’s the key to winning the restaurant wars?
  • When is the best time to invest in wine?
  • Some wines are so scarce that money cannot buy them — they are almost imaginary. What do truly imaginary wines taste like?
  • The money-taste-wine relationship is both complicated and powerful. Can it really change the world? How?

About the Author

Mike Veseth is a leading authority on the global wine business. He is editor of The Wine Economist blog and author of a dozen books including Extreme Wine (2013) and Wine Wars, which was named a 2011 Wine Book of the Year by JancisRobinson.com. Mike is emeritus professor of International Political Economy at the University of Puget Sound in Tacoma, Washington.

Mike is currently working on his next book, Around the World in 80 Wines, when he isn’t actually traveling around the world with his wife, Sue, looking for great wines, great wine stories and speaking at wine industry conferences.

Wine Wars in South Africa: Nederburg Auction Keynote

I’m pleased to announce that I’ll be giving the keynote address at this year’s Nederburg Auction in Paarl, South Africa. I was already planning to attend Cape Wine 2012 as a guest of Wines of South Africa, so I was delighted to receive an invitation from the Nederburg Auction organizers to extend my visit by a day or two in order to address their international audience.

About the Nederberg Auction

A premier event on Cape Town’s wine calendar, the Nederburg Auction serves to showcase the spectrum of award-winning wines and rare Cape finds created by the country’s most talented winemakers. Since its beginnings in 1975 with the ‘famous five’ founding participants; Delheim, Groot Constantia, Overgaauw, Simonsig and of course Nederburg, and an offering of just 15 wines, the Auction has evolved into an international event where major local and overseas wine buyers bid for a stringently selected range of the finest wines created by South Africa’s most talented winemakers.This year marks the 38th year of this prestigious event.


Here’s a video about the 2011 Nederburg Auction.

The Press Release

Guests at this year’s prestigious Nederburg Auction won’t want to miss the keynote address by best-selling US author and wine expert Mike Veseth on Saturday 29 September at Nederburg in Paarl.

With the state of the global economy crisis posing many challenges to the wine world and the South African wine industry in particular, this acclaimed US economics professor and “wine economist” will bring his considerable expertise to the speaker platform, tailoring his keynote address around the subject of how South Africa can win the Wine Wars. This aptly follows the fresh insight presented by last year’s speaker, David White, into the changing wine landscape and the future implications for the industry and consumers.

He will discuss the market trends that are redrawing the world wine map and the terroirists (those focused on a wine’s terroir or place of origin) who resist them. Veseth believes that wine businesses are at a critical crossroads, shaped by the powerful forces of globalisation, corporate branding and the exploration of new markets.

As a professor in international political economy at the University of Puget Sound in Tacoma, Washington, Veseth is regarded as an authority on the political economy of globalisation and the global wine market, applying his sharp and astute mind to analyse and understand the complex dynamics of the international wine world.

Nederburg Auction Business Manager Dalene Steyn says: “While believing in preserving the essence and the soul of wine, Mike is also well-versed on breaking into new markets in China, Australia, France and the US. With this combination of a love for wine along with extensive business and economic acumen, we believe he will inspire and motivate wine lovers in South Africa – just like he has done elsewhere in the world.”

The editor of The Wine Economist blog and author of more than a dozen books has won critical praise for his recent book“Wine Wars: The Curse of the Blue Nun, the Miracle of Two Buck Chuck and the Revenge of the Terroirists (2011)”, which draws remarkable conclusions on the market forces that drive the wine industry. The book has won several awards and prizes, including being selected as Best American Wine History Book 2011 by Gourmand International and a Wine Book of the Year by JancisRobinson.com.

Mike Veseth will address guests of the Nederburg Auction at 09:00 on Saturday 29 September in the Graue Hall, prior to the start of the day’s bidding session. For further information visit http://www.nederburgauction.co.za. The Nederburg Auction is sponsored by Nederburg.

I’m honored to be asked to give this keynote address and pleased to be associated with such a prestigious event.