“Wine By Numbers” and the Wine Market Data Trilemma

Readers send me email every week looking for wine economics data because they frequently get frustrated trying to find current information about wine consumption, production, prices and trade. Lots of data are collected, but it isn’t always easy to sort through and it is often available only at a cost (frequently a very high cost).

Sometimes it seems like there is a wine economics data trilemma (I talk about trilemmas in my new book Money, Taste, and Wine: It’s Complicated).  Researchers want the three Cs: data that is current, complete and cheap (free is even better), but it is hard to get all three.

Current and complete will cost you. Current and cheap is sometimes available, but it might not be complete. Complete and cheap, yes, but maybe a bit dated. You can probably think of examples of all three “trilemma” trade-offs.

There may not be a solution to this trilemma, but I am always looking for resources that can help fill in the gaps and I think I have found one in “Wine by Numbers,” which is provided by Il Corriere Vinicola and the Unione Italiana Vini, an association of Italian wine producers whose 500 members account for 70% of the nation’s wine.  The website explains its purpose this way

The first web magazine dedicated to the international wine trade. Data and figures of the main exporter and importer countries at a glance: Italy, France, Spain, Argentina, Chile, Australia, New Zealand, South Africa, USA, Canada, UK, Germany, Switzerland, Russia, China, Hong Kong, Japan, South Korea, Brazil.

The data are exposed in tables and figures with details on packaged wines, bulk and sparkling, showed in volume, value and average price.

Free monthly and annual pdf publications are provided by “Wine by Numbers” and, while they don’t eliminate the trilemma issue, they are great resources for anyone wishing to know more about world wine markets.

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