Designer Wine Glasses (and their Discontents)

Today’s Wine Economist column is inspired by sample wine glasses we received from the folks at Glasvin. Glasvin makes all sorts of hand-blown glassware, but the particular products they sent us were designed by Raj Parr, the famous sommelier, author, and winemaker. Our experience with these wine glasses has made us think a bit about what we want in and what we think about wine glasses generally. Here’s the story.

One Glass to Rule Them All?

The Raj glass was designed to be the one glass you need for wine. There are several universal glass designs on the market, some of them created by wine celebrities. We tried the glass when it arrived a couple of years ago and had mixed emotions about it. It was light and delicate, a thing of beauty: largish bowl, shortish stem, sort of like a tall snifter. Click here to see a video about the Raj glass.

Here’s what Glasvin said about the design:

    • Designed to taste and drink all wines – young and old, sparkling, white, pink, red and orange – objectively and expressively.
    • Designed to have a wide, snifter-like bowl that tapers to a narrow rim, for the purest expression of the vine.
    • The unique shape brings a wine’s aromas and texture into focus as they travel through the bowl.
    • The narrow rim drops the wine perfectly on the tip of the tongue. With a shorter stem (1.5”) and lower center of gravity, the RAJ Glass will stay upright, so you can move around the cellar, your kitchen while cooking, or get comfortable at home.

Interesting for wine tasting, we decided, but not what we wanted from wine drinking because it seemed to draw our attention more to the glass than the wine. And the short stem wasn’t always easy for us to grasp. We set them aside in the glass cabinet and have rarely used them. We liked the idea of these elegant glasses but, as the video explains, they just weren’t designed with us in mind.

A Daily Drinker?

Then earlier this summer we received a set of the new Parr glasses (shown below), which are part of the Glasvin GV Home collection. Still light and beautiful, these glasses are meant for daily use by a broader audience than the Raj glasses.

The Glasvin design literature had this description:

    • Designed in collaboration with Raj Parr
    • Part of the GV Home collection, Glasvin’s durable, elevated glassware line.
    • A universal bowl that highlights aroma, texture, and balance
    • Slightly thicker glass for increased durability
    • Handblown, lead-free, dishwasher safe

The Raj and Parr glasses are much alike to the casual observer, with largish bowl and narrow rim to concentrate aromas, but the Parr’s stem is a bit longer, which makes it easier to pick up and hold. Sue and I enjoyed using these, but still felt like they somehow drew our attention away from the wines as much as they enhanced them. They come out of the cabinet occasionally these days (mainly for white wines for some reason), but they haven’t become our daily drinkers.

De Gustibus Non Est Disputandum

Is the problem the glasses? Or is it us? To try to find out the answer to this question we invited two seasoned Wine Economist research assistants to lunch and had them try out the glasses throughout the meal. Their reaction was completely different. They loved the jewel-like qualities of the light glasses and thought they enjoyed the wine experience.

I found an informative video on the Glasvin website where Raj Parr explains exactly what he wanted to create with the Parr glass. You can view it here along with more information about the glass series. You and I might not be looking for the same things in a wine glass as Raj Parr, but no doubt it is useful to have someone so focused and passionate doing this work.

I guess wine glasses, like many things in the wine space, are a matter of taste and we should welcome a diversity of options. To each his (or her) own! Sue and I seem to use different types of glasses in different situations. Sometimes we break out the INAO tasting glasses, for example, and sometimes (pizza night!) we use simple juice glasses to drink our Costco-sourced Portuguese Red Blend wine.

Barriers to Entry

A problem with wine glasses, however, is that sometimes they can be one more barrier to entry for new consumers. Wine already has many disadvantages for anyone starting out. It usually comes in inconveniently large packaging that often requires special equipment (corkscrew) to access. There is a lot of waste (cork, capsule, bottle) that isn’t always easy to recycle. You are supposed to drink it at certain temperatures with certain foods.

And then there are the glasses. You need specialized glasses that you hold in a certain way and taste in a prescribed pattern. Yes, I know that it is all part of the mystery and romance of wine and I actually love the rituals as much as anyone. But I don’t blame the young person we met recently who, when faced with all these complications, just turned and walked away.

So two cheers for designer wine glasses like the Raj and the Parr that elevate the wine experience for the enthusiasts who like them. In fact, we seem to have added the Parr glasses to our regular rotation for white wines and Sue commented a couple of days ago that they were kind of growing on her.

But give a cheer, too, for rustic juice glasses (and other simple drinking vessels) that give pleasure to many and might present one less barrier to wine newbies.

5 responses

  1. Ah, Mike, wine glasses! I think there are two sides to the question of what is a good wine glass.

    On the one side you have the emotional aspects. They “feel” good in the hand, they make YOU feel good, the look beautiful, they carry the inscription of a famous glass maker on the foot, they have a shape that you find intriguing and attractive, etc etc.

    On the other side, you have how the wine tastes, actually taste (including spell) when you use the glass. When it comes to the taste, all glasses of a decent design of a decent size (not too big, not too small) work basically just as well. “The wine hits the tongue in the right place”, “the shape enhances the fruit” and all that what is said is – IMO – not really true.

    So, if you chose a glass for the taste of the wine, you can pick any glass with a decent shape. On the other hand, if you are enchanted by the R, the Z, the G, the R or whatever brand or shape, do chose that, by all means. But taste-wise it won’t make much difference. 😉

  2. I actually don’t think that the design of the glass changes the taste of the wine in the way a lot of people think; the chemical composition of the wine is still the same and eventually the wine hits all parts of the inside of your mouth and tongue. What is does do is change your perception of the wine which triggers your brain into experiencing the wine in a certain way; the same as being told the wine is a certain price.

  3. There is a worldwide business for wine glass manufactures built on the belief that “pairing” the correct wine glass with the specific wine is an effective technique to enhance your wine experience. Reds from a large bulb-shaped glass that tapers at the mouth and white wines from smaller versions of this shape are generally believed to be the model. The belief is that aromatic compounds are collected and delivered to the nose more effectively for a specific wine type. When the comparisons were done blind (that is the person could not see or touch the glass) the aroma of Mondavi Cabernet was less intense when it was in the “cabernet” glass but the sensory measures (fruit, oak, vanilla) were not impacted at all by the shape of the glass.
    The research demonstrates having the subjects being able to see the wines and the glasses they report in all cases the shape of the glass impacts almost every rating. Another study found that tapered bulb shaped glasses produced a stronger aroma than the tulip shaped or straight glass. This only occurred if the odor sensitivity of the judge was taken into account. So only people with superior “palates’ noticed a difference.
    While studying at UC Davis Greg Hirson researched the proposition that specific glass ware enhances the wine experience of a given varietal based on the shape and construction of the glass. After conducting the research Greg stated “Based on what I did, which was smell only and almost total sensory deprivation – blindfolded, couldn’t touch the glass- it would be hard to tell the same wine apart in different wine glass shaped glasses. Once you can pick up and touch and feel in your hand and against your mouth different glasses, cues from the environment come on and I think differences could be perceived…. Atmospheric pressure, mood, health, company, lighting, sound, wineglass shape, temperature, focus, and an infinity of other factors will change how the wine is perceived,” he says. “My initial reason to study this was to see if there was a scientific basis for having the ‘correct’ wineglass. I don’t think there is.” Vision dominates your senses in that you believe what you see because 65% of your neural processing is related to vision. .

  4. I’ve tried dozens and dozens of wine glasses over the years, and it’s a lot of fun. I no longer want a different glass for every kind of wine or spirit, but I don’t think there is a ‘universal’ glass for everything. I love trying out different stems for one wine – if the wine is good, the glass will in fact change the impression of scents and flavors. RIght now if I had to name a favorite it would be GabrielGlas, but I’m testing Josephine and liking them quite a bit.

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