The Fortune editors couldn’t resist Chapter 10, which is called “Anything But Champagne” and published an excerpt under the heading “How Champagne changed the global economy.” I will paste the first couple of paragraphs of the excerpt below. Click on this link to zoom off the to Fortune.com for the whole excerpt.
Anything But Champagne? What does that mean? Well, money, taste and Champagne have many sides, which I discuss in the chapter, but I end up concluding that Champagne has actually has had tremendous but under-appreciated impact on the global system. Could Anything But Champagne have changed the world so dramatically? I don’t think so! A toast to Champagne (and to Fortune and my new book, too).
(Editor’s note: Amazon has now released the Kindle edition of Money, Taste, and Wine and implemented the “Look Inside” feature that lets you read the first pages of the book without buying.) Here’s how the Fortune excerpt begins …
In this excerpt from his book, Money, Taste & Wine—It’s Complicated!, Mike Veseth shows how vigilant vintners created the law of the land for regional food and wine.
Money, taste, and wine come together in an explosive combination when we consider Champagne. There are many reasons to love Champagne, and some to dislike it, and it is natural that different people will come down on different sides. But for me, the biggest factor is one that I haven’t yet mentioned but that I can no longer avoid. How you feel about Champagne may depend a bit about how you feel about the world—or at least the wine world. … Click here see the entire Fortune article.
