Fortune Excerpt: How Champagne Changed the Global Economy

My new book Money, Taste, and Wine: It’s Complicated is finally out and Fortune.com did not waste any time in publishing an excerpt.

The Fortune editors couldn’t resist Chapter 10, which is called “Anything But Champagne” and published an excerpt under the heading “How Champagne changed the global economy.” I will paste the first couple of paragraphs of the excerpt below. Click on this link to zoom off the to Fortune.com  for the whole excerpt.

Anything But Champagne? What does that mean? Well, money, taste and Champagne have many sides, which I discuss in the chapter, but I end up concluding that Champagne has actually has had tremendous but under-appreciated impact on the global system. Could Anything But Champagne have changed the world so dramatically? I don’t think so! A toast to Champagne (and to Fortune and my new book, too).

(Editor’s note:  Amazon has now released the Kindle edition of Money, Taste, and Wine and implemented the “Look Inside” feature that lets you read the first pages of the book without buying.) Here’s how the Fortune excerpt begins …

In this excerpt from his book, Money, Taste & Wine—It’s Complicated!, Mike Veseth shows how vigilant vintners created the law of the land for regional food and wine.

Money, taste, and wine come together in an explosive combination when we consider Champagne. There are many reasons to love Champagne, and some to dislike it, and it is natural that different people will come down on different sides. But for me, the biggest factor is one that I haven’t yet mentioned but that I can no longer avoid. How you feel about Champagne may depend a bit about how you feel about the world—or at least the wine world. …  Click here see the entire Fortune article.

I’ve created a page to house links to reviews of the excerpts from Money, Taste, and Wine as they appear. Click on the link to see what people are saying!

Thanks to the Fortune.com editors for making this excerpt possible. Cheers!

One response

  1. Mike, I just received my copies of both of your books I bought as a package at Amazon. As I have said, I am working on a book on wine that is more on some of the key people I have met over the years. I think we need to put faces behind wine. In Money, etc. there is a one page mention of Kermit Lynch who was the first to insist on using refrigerated containers. I knew Kermit and some of his friends from when I lived in the Bay Area. But more of the book will be on winemakers I knew including Joe Heitz, and the Rafanelli’s as well as some of the lesser known but really great winemakers. I hope to meet with you sometime in the next six months to share your views. All the best, Bill Darusmont traderbillonwine.com

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