Today is a big day here at The Wine Economist. August 4 is the official release date for my new book, Money, Taste, and Wine: It’s Complicated!
I really enjoyed writing Money, Taste, and Wine and look forward to reader reactions to it. The early reviews have been very positive and the book even spent some time as #1 among pre-release books in its Amazon category.
Money, Taste and Wine started out as an attempt to write something that would help wine buyers make sense of the complicated wine wall that we all confront when we go to make a purchase. So many brands, so many regions, so many grape varieties. Yikes! No wonder people try to simplify and the common denominator they sometimes focus on is price. This leads to “The Wine Buyer’s Biggest Mistake,” which is the first chapter of the book.
The Wine Buyer’s Biggest Mistake
What’s the biggest mistake? Confusing price and quality, of course. We all know it is wrong. We’ve all fallen for the “higher price = higher quality” trap at one point or another. Having pointed out the big mistake, I offer a solution in a chapter called “Wine Drinker: Know Thyself.”
Once I got rolling I realized that there were dozens of different ways that money, taste and wine get mixed up — sometimes the result is divine and sometimes not so much. Before I knew it, I had a book! I will paste the table of contents below so that you can see what topics are covered.
You will find Money, Taste, and Wine at all the usual online and brick-and-mortar locations. Click on the Amazon, IndieBound, Powell’s or Barnes & Noble button to order your copy today (talk about Shameless Self-Promotion!).
It is a Mistake to Write a Book About Complicated Wine?
Is it a mistake to write a book about wine’s complicated nature in a world where many people are looking for “Wine for Dummies” simplicity? I hope not! Certainly this blog, The Wine Economist, seems to attract readers searching for a more complex understanding. Looking forward to hearing what you think of the latest effort. Cheers!
Money, Taste & Wine: It’s Complicated!
Table of Contents
Part I: Buyer Beware!
1. The Wine Buyer’s Biggest Mistake
2. Anatomy of a Complicated Relationship
3. Wine Drinker, Know Thyself
Part II: Get a Clue! Searching for Buried Treasures
4. Dump Bucket Wines
5. Treasure Island Wines
6. Bulk Up: Big Bag, Big Box Wines
7. Sometimes the Best Wine is a Beer (or a Cider!)
Part III: A Rosé is a Rosé? Money, Taste & Identity
8. More than Just a Label: Wine’s Identity Crisis?
9. Wine Snobs, Cheese Bores and the Globalization Paradox
10. Anything But Champagne
Part IV: What Money Can (and Can’t) Buy
11. Restaurant Wars
12. Follow the Money
13. Invisible Cities, Imaginary Wines
14. Groot Expectations
Hurray for shameless self promotion!
Good luck, Mike! I just bought your book along with Exreme Wine which somehow flew under my radar. Bill Darusmont traderbillonwine
Mike, Just wanted to make sure you know that the book you recommended, The American Winemaker, is only available in hardcover on Amazon at $31. They also showed just ONE copy available. Suggest to Richard putting it on Kindle books unless his publisher won’t or at least coming out in paperback. Doesn’t sound like the publisher is serving him well.
You can order direct here, Bill.
No ebook that I am aware of and too soon for paperback (the book is just out).
Congratulations and I shall look for it.
Great to see it’s out! Are you planning a kindle edition, by any chance?
Yes, there should be a Kindle version in a couple of weeks. Stand by!
Shameless in Seattle! Can’t wait to read it Mike..
just received – bought on pre-sale through Amazon; read first 90 pages in one sitting, will be finishing this afternoon…highly recommended for anyone in the biz, regardless of position – without clearly defined aspects of global-to-local psychology re (wine) consumer behavior, the seller’s understanding of how/why clients purchase is incomplete.
Thanks. Hope you like the second half as well as the first. Still waiting for someone to post the first review on Amazon!
Congratulations on the new book release! I look forward to reading it!
Hi Mike! As you did with “Wine Wars” that I appreciated a lot, could you please send “Money, Taste & Wine” to me for Civiltà del bere?
Alessandro Torcoli Direttore
Editoriale Lariana Srl Via P.L. da Palestrina 12 20124 Milano Tel 02.76.11.03.03
http://www.civiltadelbere.com Partecipa https://www.facebook.com/civilta.delbere Follow us https://twitter.com/Civiltabere
Will do, Alessandro. Grazie mille! Mike