2019 Wine Economist Top Ten

251626This is the time of the year to look back on 2019 and ahead to 2020. Here at Wine Economist world headquarters our contribution to the first part of this exercise involves probing the data provided by WordPress, our internet host, and seeing which weekly columns got the most attention. It’s one way to gauge what’s on readers’ minds.

The most-viewed column by far this year was Outlaw Wine? 19 Crimes Succeeds by Breaking All the Wine Marketing Rules, which first appeared in 2018.  19 Crimes is a phenomenon and, as I wrote in the column, it breaks convention in many ways and perhaps because of that it appeals to a wine market demographic that is otherwise hard to reach. Are there lessons to be learned from the 19 Crimes success story? Obviously a lot of people want to find out.

The Top Ten list is drawn from columns first published in 2019. Here they are from #1 to #10.  Take a look at the titles. Do you think they have anything in common (my answer follows)?

 

1.   Six Things to Do With Surplus Cabernet Sauvignon Grapes

2.  Global Rosé Market Q&A.

3.  Two Cheers for Canned Wine

4.  Anatomy of the Rising Import Threat to U.S. Wine

5.  Global Wine Market: Storm Clouds Gathering?

6.  The Beginning of the End of the Old World Appellation System?

7.  Is Sustainable Winegrowing Sustainable?

8. Which Wine? Navigating the Retail Wine Wall’s Fluid Map

9.  What’s Really in your Glass? Transparency, Accountability & Wine

10.  Global Wine’s Lost Decade

Interesting list, don’t you think? Several of the columns establish a problem — slack demand for wine in many markets and emerging over-supply, especially of Cabernet Sauvignon here in the U.S. What to do?

Most of the rest of the columns look for answers. There are some growing segments and categories even in a stagnant overall market. What’s hot? Who’s buying? What? Why? The columns on Rosé and wine in cans got extra attention because those were two growing markets in 2019.

I wonder what will be hot in 2020?

The Wine Economist will take a break for a couple of weeks and return in the new year with more analysis of global wine market trends. Sue and I wish all our readers health and happiness. See you in 2020!

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giftsSince this column is filed under “Shameless Self-Promotion” I would be remiss if I didn’t remind readers that wine books make great gifts: Wine Wars, Extreme Wine, Money, Taste, and Wine: It’s Complicated, and Around the World in Eighty Wines.

Note: Many Wine Economist columns are republished in Italian by Civilta del Bere, a leading Italian journal of wine and culture. Grazie mille!

“Around the World in 80 Wines” on List of 56 All-Time Best Wine Books

9781442257368BookAuthority.org has included my book Around the World in Eighty Wines on its list of the 56 “Best Wine Books of All Time.” You can find it at #22, behind Wine Folly and Wine Bible (#1 and #2) along with wine books by some pretty talented wine writers. I’m flattered (and a bit surprised, to be honest) to be included on the list.

Here’s how this “Best Wine Book” list was made. BookAuthority uses an algorithm to rate the popularity and influence of hundreds of thousands of books in many categories. According to the website:

Every day, our site scans the web for notable books on various topics.

It then collects dozens of different signals about each book (such as public mentions, recommendations, ratings, sentiment and sales history) and uses a proprietary algorithm to rate each book. Only the very best books are featured in BookAuthority’s lists.

To keep our site objective and unbiased, ratings are calculated based purely on data. We do not accept authors’ requests to feature a book, nor do we charge any money to be featured.

There are thousands of wine books available according to Amazon.com, so I guess it is unusual to get the sort of attention that the algorithm looks for. I’m just happy that people read my books and find them useful. Awards are the icing on the cake.

I would like to thank BookAuthority (especially whoever wrote their algorithm) and all the people who made 80 Wines a success. Look for a paperback edition of 80 Wines in a few months and maybe another translated edition, too. Cheers!

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(Basketball fans might remember that 22 was Elgin Baylor‘s number — a good omen!)

“Around the World in 80 Wines” Russian Translation

russian80I was pleased to receive a package in the mail with several copies of a book that I know very well, but cannot actually read.

It’s called “Вокруг света за 80 бутылок вина.” It is the new Russian translation of my book Around the World in 80 Wines!

Cool cover, don’t you think? And everyone knows you really can judge a book by its cover! My Russian publisher’s website has more about the book, including an opportunity to browse through some of the pages, download an excerpt, and purchase either the physical or electronic edition.

Even if, like me, you don’t read Russian I think you will enjoy the clever design of the book with its many maps, wine glass circles, and random drops and splotches. What fun!

russmapI’d like to thank EKSMO Publishing House for doing such a fine job with this book and my colleagues at Rowman & Littlefield for facilitating the project.

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Our cat Mooch has been browsing the new book between naps!

russia80

 

Sardinia, Collio, Pennsylvania? Wine Economist World Tour Update

restyling-logo-wine-e-food-01-1-e1522772381248The Wine Economist World Tour is on the road. Here is a quick update.

  • Pennsylvania: Sue and I have just returned from a family wedding near Valley Forge, Pennsylvania and we found just enough time to scratch the surface of this surprising wine region. Watch for an upcoming report.
  • Sardinia: Sue and I are in Porto Cervo, Sardinia this week. I am speaking at the Porto Cervo Wine & Food Festival and we will meet as many winemakers and taste as many wines as we can and report our findings here. This is our first trip to Sardinia and we are excited to learn about the island and its wines.
  • Collio: We’ll be in Northeast Italy at the end of the month participating in the Enjoy Collio Experience program.    I will be part of a roundtable discussion on economic sustainability along with Marco Colognese (The Espresso Guides), Robert Princic (Gradis’ciutta), and Roberto Felluga (Russiz Superiore), moderated by Rosaria Amato (La Repubblica).

What’s further down the road? It looks like British Columbia and Chile this summer. Perhaps our path will cross yours somewhere along the wine road?

The Wine Economist will pause while we are on the road and return very soon. Cheers!

Războaiele Vinului Short-Listed for International Wine Book Award

newwinewarsRăzboaiele Vinului, the Romanian version of my 2011 book Wine Wars, has been short-listed for the 2019 Gourmand International award for best wine book translation. Here are the books up for this prestigious award.

Austria: Georgischer Wein, Anna Saldadze, Claudia Tancsits (Leopold Stocker)
China: Dictionary for wine lovers, Bernard Pivot (East China Normal University) 9787567575172
France: L’anglais commercial du vin, Laetitia Perraut (Cafe Anglais)
Italy: Viaggio in Anfora, Kato Keiko. Masuko Maika, P. Bellomo (Velier)
Macedonia: Xinómavro, Stravroula Kourakou, Translation Alexandra Doumas (Foinikas)
Netherlands: Beer, Tadeáš Hájek, Translation Lander Meeusen (Createspace)
Portugal: Glossário Ilustrado do Vinho, Jorge Böhm (Dinalivro)
Romania: Războaiele vinului, Mike Veseth (Aser – Vinul.ro)
Russia: Madeira o vinho dos czares, Siiri & José Milhazes
Sweden: Cava, Spain’s Premium Sparkling Wine, Anna Wallner (Grenadine)

The bronze, silver, and gold medalist in this category, along with other winners, will be announced on July 4 at the gala Gourmand Awards ceremony in Macao.

Congratulations to the Romanian team who made this volume possible including especially Cătălin Păduraru, Lucian Marcu, and Radu Rizea. Here is a photo of Cătălin, me, and the world’s largest copy of Războaiele vinului taken in Iasi last fall.

And thanks to Gourmand International for this recognition of my Romanian friends’ efforts. I am grateful to Gourmand International for previious awards including Best Wine Blog (for The Wine Economist in 2015) and Best Wine Writing (for Money, Taste, and Wine in 2016).

wwro

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The Wine Economist will take a break next week. Sue and I will be in Sardinia where I am speaking at the Porto Cervo Wine & Food Festival.

Rethinking the Business Side of Climate Change and Wine

 

Last week’s column about the Porto conference on Climate Change and Wine struck an optimistic note. Powered in part by the Porto Protocol the big international gathering showed that the wine industry is moving the needle on climate change, both in terms of mitigating the impacts and addressing causes.

Sue and I learned a lot from the experts who spoke on the science and technology aspects of climate change and wine, but of course it was the business side we were most interested in.  If you have a little time, for example, I recommend watching the video of the session on “Consumer Expectations and Sensible Marketing” featuring Marks & Spencer’s Paul Willgoss, Antonio Amorim of Amorim Cork, and moderator Richard Halstead.

“Economy & Efficiency: Call to Action” was the title of the final session on the second day, which featured Stephen Rannekleiv of Rabobank, Robert Swaak of PriceWaterhouseCooers, and me as speaker/moderator. I led off the discussion, focusing on the need to rethink the relationship between economics and the environment and issuing a call to action.

Stephen was next up, showing how Rabobank has gone beyond its traditional role as an agricultural lender to creating platforms where innovative solutions can be tested and developoed.  He followed up with a program on this subject on the popular Rabobank beverage industry podcast Liquid Assets.

Robert’s powerful talk covered several important points, but was especially effective in developing the notion that climate change introduces or magnifies a number of risks, which wine businesses need explicitly to take into account and act upon.

 

As I wrote in the run up to the conference, Sue and I were interested in the trade show that took place along side the sessions. We were hoping to see a showing of the products and services that vendors provide to firms that are committed to climate change action. What we found was different from our expectations. The trade show mainly gave conference sponsors (see graphic below) an opportunity to demonstrate their commitment to the cause. sponsors

We were a little disappointed, but I think we harbored unrealistic expectations. Vendors are  more likely to put their efforts into meetings that attract thousands, not hundreds, of wine industry actors. The Unified Symposium in the U.S., for example. Or SIMEI in Milan. We will look closely when we are at these and similar events to see to what extent climate change is being integrated into the daily business of wine.

What’s Ahead for 2019? Wine Economist World Tour Update

51ppzy7bwzl-_sx332_bo1204203200_The Wine Economist World tour continues in 2019 and I thought you might  be interested in the who/what/when/where because I think my speaking schedule reflects some important issues and concerns in the  global wine business. Here’s an annotated itinerary.

Unified Wine and Grape Symposium

The Unified Wine & Grape Symposium is the Big Show, the largest wine industry gathering in the hemisphere. About 14,000 people will come to Sacramento for the sessions, trade show, and networking opportunities. The Wednesday morning State of the Industry session draws a huge standing-room-only audience that will be anxious to hear about this year’s special challenges: slowing economy, plateauing demand, surplus stocks, and useful strategies to deal with these problems.

I will moderate the session and present, too, along with Jeff Bitter, Allied Grape Growers, Danny Brager, The Nielsen Company, Marissa Lange, LangeTwins Family Winery and Vineyards, and Glenn Proctor, Ciatti Company. This is a fantastic lineup of speakers with much to say about the industry today and in the future. Not to be missed.

I will be busy again on Thursday morning as co-moderator with L. Federico Casassa, California Polytechnic State University, of “Technology Thursday: From Drones to Chatbots; How the Wine Industry is Embracing Digitalization.”  The speakers will examine digital technology in the vineyard, cellar, and beyond, revealing what’s already available, what is coming soon, and what the  distant future holds. The distant future, by the way, is only ten years away — the pace of technological change is that fast.

There is much to discuss, so there will be about a dozen speakers including Bob Coleman, Treasury Wine Estates, Nick Dokoozlian, E. & J. Gallo Winery, David S. Ebert, Purdue University, Nick Goldschmidt, Goldschmidt Vineyards, Liz Mercer, WISE Academy,  Miguel Pedroza, California State University, Fresno. and Will Thomas, Ridge Vineyards, California. . Each speaker will have just ten “Ted Talk” minutes, so hold onto your hats!

Washington Winegrowers Convention

I will be a busy guy at the Washington Winegrowers Convention & Trade Show in Kennewick, Washington, February 11-14, 2019. I’ll begin early on the morning of the 12th moderating and presenting at the State of the Industry session, which will deal with some of the economic challenges facing the region’s wine businesses today.

Joining me will be Wade Wolfe, Thurston Wolfe Winery, Chris Bitter, Vintage Economics, Steve Fredricks, Turrentine Brokerage, and Jim Mortensen, President & CEO,  Ste. Michelle Wine Estates.

In the afternoon I will be part of a session on “Intentional Rosé.”Rosé is the hottest category in wine and so it is no surprise that it gets a full session here and also at the Unified.

I will talk about the global market dynamic and be joined by Megan Hughes, Barnard Griffin winery, Rob Griffin, founder of Barnard Griffin winery, Lacey Lybeck , Vineyard Manager at Sagemoor Vineyards, and Vincent Garge, Maison Henri Garde, Bordeaux. Fred Dex with lead a tasting of Rosé from around the world.

Porto Climate Change and Wine Conference

Sue and I are looking forward to the discussion at Climate Change: Solutions for the Wine Industry in Porto on March 6-7. The focus will be on action, not just talk, which is much appreciated. Al Gore is giving the closing address and a host of wine industry leaders will speak on their concrete efforts to address the challenge of climate change. Climate change is such an obvious risk to the wine industry. It is great to see so many rise to meet the challenge.

I will be moderating and presenting at a session called “Efficiency & Economics: Call to Action,” which I assure you will be more interesting than it sounds. Joining me on the panel are Stephen Rannekleiv, Executive Director, Food & Agribusiness Research at Rabobank, and Malcom Preston, Global Head of Sustainability Services at PricewaterhouseCoopers.

Chile’s National Wine Fair

Sue and I are looking forward to being at Viña Viñamar, Chile on May 15-16 for the Feira Nacional Vitivinicola.  I will be speaking about Chilean wine on the global stage, which is appropriate given that Chile is such an important wine exporting nation. Chile is hosting the Asia Pacific Economic Cooperation (APEC) meetings in 2019 and I expect that the National Wine Fair will take full advantage of this opportunity. The U.K. and U.S. have long been Chile’s top export markets, but China became #1 in 2017.

British Columbia Winegrape Council Conference

I’ve been invited to speak about the economics of sustainable winegrowing at the BC Winegrape Council Enology & Viticulture Conference and Tradeshow in Penticton, British Columbia in July  Sustainability is on everyone’s lips (see climate change conference above), but the transition from theory to practice or talk to action is a challenge. Looking forward to discussing this issue with my BC friends and colleagues.

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Change is the common feature of all these programs. Changing economic conditions, changing market focus (who would have guessed that everyone would be talking about Rosé?), climate change and sustainable practices, and technological change, too. Change is always disruptive and always interesting, too. Hope to see you somewhere along the wine road in 2019.