Book Review: Intriguing Variations on a Wine Globalization Theme

9781107192928Wine Globalization: A New Comparative History edited by Kym Anderson and Vicente Pinilla, Cambridge University Press, 2018. (See also The World’s Wine Markets: Globalization at Work edited by Kym Anderson, Edward Elgar, 2004.)

The fact that wine is such a global business was one of factors that motivated me to study it seriously in the first place. My 2005 book Globaloney (named a Best Business Book of that year by Library Journal) included a chapter that examined the evolution of global wine markets and that got me hooked.

Globalization’s Terroir

Globaloney was a heart a series of case studies that together argued that  globalization is not an  unstoppable tsunami that sweeps away all before it, but rather a complex set of forces that play out differently in different industries. Fast food globalization, for example, is different from slow food globalization. And while high fashion and used clothing are both traded in global markets and acted upon by some of the same general forces, their specific patterns and impacts are very different.

Globalization reflects its terroir, I used to tell audiences at book talks, and the volume that Kym Anderson, Vincente Pinilla, and their talented team of authors have assembled take this idea one step further. The core of the book is a collection of historical case studies of how national wine industries have developed in both the old and new wine worlds in the context of global markets.

Two things struck me as I read the studies. First, I was excited by how detailed and interesting this research is. Fascinating. Irresistible. I couldn’t wait to turn the page to read more.

The second striking feature was how much wine globalization really does reflect its terroir. Although there are some common themes (the impact of phylloxera and the Great Depression, for example), the fact is that wine has developed and evolved in distinctly different ways in different parts of the wine world. Globalization has been an important factor in many cases, but not in the same way everywhere.

Argentina’s Unique History

Let me use the excellent chapter on Argentina by Steve Stein and Ana Maria Mateu as an example. Argentina’s wine history has been shaped by a series of strong internal and external forces. Let’s start with the grapes. Spanish missionaries from the Canary Islands brought high-yielding low-quality Criolla grapes with them and this set the tone for wine-making and drinking for much of the country’s history.

French wine authority Michel Aimé Pouget was lured away from his work in Chile to improve wine quality and he brought higher quality grapevines, including especially Malbec. Alas, the authors tell us, Malbec was frequently valued less for the quality of its wines than the fact that they were dark and strong and could therefore successfully be diluted with water without completely losing their identity as wine. Low standards like this defined the domestic market for decades.

British influence, in the form of the railroads that they financed and helped to build, had a profound impact on Argentina wine. Prior to the railroads that connected Mendoza and San Juan with bustling Buenos Aires, the domestic wine industry was quite small.

Mendoza and environs made wine for local consumption. Buenos Aires residents (more and more of them immigrants from Spain and Italy) filled their glasses with imported wine. Lower land transportation costs changed everything  when the train line was completed, expanding the internal market and fostering a wine boom.

Anticipating the impact of the railroads, Mendoza officials sent recruiters to Europe to bring back experienced Spanish and Italian wine-growers and wine-makers who expanded the industry. With phylloxera spreading at home and hard times all around, the difficult decision to uproot and replant families and businesses to immigrant-hungry Argentina was easy to  make.

Peso Problems

The list of international and global forces and effects in Argentina is a long one and I  only scratch the surface here. In recent decades, for example, the government’s strong-peso policy of the 1990s (the peso was linked to the U.S. dollar) made imports of wine-making equipment and technology artificially cheap and wineries were quickly upgraded. The collapse of this monetary system and the peso crisis that followed made the output of those wineries artificially cheap to foreign buyers, a factor in the country’s wine export boom.

Rapid domestic inflation combined with an unyielding exchange rate earlier this decade made the peso over-valued again and the wine export boom fizzled. Policies are changing now. Perhaps the export boom will return, albeit in a different form. Too soon to tell at this point.

Argentina’s wine history and its experience with international and global forces is fascinating and other chapters in the book are equally interesting. Wine’s story is a complicated one, with each nation developing and responding in a different way depending on many factors including history, culture, institutional structure, timing, and government policy.

This book is a great resource for anyone interested in understanding the wine world today and how we got here. The volume concludes with “Projecting Global Wine Markets to 2025” by Kym Anderson and his colleague Glyn Wittwer, a set of forecasts and analyses based upon their econometric model of global wine markets.

Economists Know the Price of Everything …

Wine Globalization has many strengths that recommend it to a broad readership and one obvious weakness that will discourage some who would otherwise benefit from studying it: the price. If you are not familiar with the academic book market, the price of this volume will take your breath away: $139.50 for the hardback and $124 for the Kindle on Amazon.com.

This is how books are often priced by academic publishers, who need to spread high fixed costs over small expected press runs.  If you have a son or daughter in college (or are in college yourself), you already know what textbooks cost these days. Incredible.

But all the news about price is not so discouraging. Kym Anderson and his colleagues at the Wine Economics Research Center at the University of Adelaide provide an enormous array of useful and interesting global wine market data (some of which informs the Wine Globalization volume) for the attractive price of … free. Free!  Here are some of the data sets you might want to explore. (You can find even more data here.)

Anderson, K., S. Nelgen and V. Pinilla, Database of Global Wine Markets: A Statistical Compendium, 1860 to 2016 (November 2017)

Anderson, K., S. Nelgen and V. Pinilla (with the assistance of A.J. Holmes), Annual Database of Global Wine Markets, 1835 to 2016 (November 2017)

Holmes, A.J. and K. Anderson (2017). Annual Database of National Beverage Consumption Volumes and Expenditures, 1950 to 2015 (July 2017)

Wine Globalization is a valuable contribution to our understanding of world wine markets. Highly recommended. And that’s not globaloney!

Book Review: James Conaway on the Napa Valley Wine Wars

napaJames Conaway, Napa at Last Light: America’s Eden in an Age of Calamity (Simon & Schuster, March 2018).

Hegel wrote that the Owl of Minerva only takes flight at dusk, suggesting that wisdom (the owl) finally awakes when the day is nearly done and the opportunity to benefit from insight has almost passed. It is a sad thought — I hope that Hegel is wrong — but it captures pretty well the gist of this new book by James Conaway, who has been writing about the Napa Valley for many years.

Conaway’s new book presents a series of vignettes and profiles that collective capture the ongoing wine war in the Napa Valley. Conaway is not a neutral observer in this battle, so this is a tale of white hats and black hats.

The White Hats include Andy Beckstoffer, Volker Eislele, and Randy Dunn, leaders in movements to preserve Napa’s farming and environmental heritage. The Black Hats include Mike Davis, Jean Charles Boisset, and especially Kathryn and Craig Hall, who have told their side of the wine wars story in their book A Perfect Score.

Reading Conaway’s book about what’s wrong with the Napa Valley made me sad because it reminds me about something that is wrong with society today. The Napa Valley of Conaway’s book is full of people with their backs to the wall, angry, suspicious, and unwilling to bend or compromise. Reminds me of any number of issues in society today (guns and immigration, for example).

There doesn’t seem be much room for meaningful dialogue. Sometimes it seems like there isn’t even a common language, much less common values or goals. Gridlock prevails: movement is slowed or stifled, but threats remain.

Only at the very end of the book — dusk, I suppose, or last light — does Conaway give a sense that there might be some coming together, working together. Hope it is not too late. But recent news is not encouraging.

Pressures continue to grow. Last week, for example, the Napa Country Board of Supervisors voted to put an initiative on the June ballot that would shut off development in certain areas. Pro and con forces seem to be prepared for a serious fight over the future. Meanwhile an interview with James Conaway suggests that he’s given up hope. Too little, too late.

I learned a lot about the Napa Valley,  wine wars, and the White Hat and Black Hat combatants from this book, but I admit to being disappointed. Conaway takes a strong stand with his White Hat friends and his anger and outrage come through clearly. But I wonder what the conflict looks like from the perspective those who are in the middle, trying to balance interests and reconcile development and environment before the last light is gone?  That’s a book that I would like to read.

Not that there aren’t glimpses here of what a working consensus might look like. I was especially intrigued by the sixteenth chapter, which gives an account of how John Williams of Frogs Leap Winery led a successful movement to restore a stretch of the Napa River. Water, Conaway suggests, is at the root of all conflict in Napa. Rivers both divide and unite. The Williams story shows that it is at least sometimes possible to find common ground.

Building that common ground where shared values are developed and real progress can be made is important both for Napa and for society in general. Having started with Hegel’s owl, I conclude with William Butler Yeats’ falcon, from “The Second Coming.”

   Turning and turning in the widening gyre
The falcon cannot hear the falconer;
Things fall apart; the centre cannot hold;
Mere anarchy is loosed upon the world …

Around the World in Eighty Wines Wins Gourmand International Wine Book Prize


9781442257368My new book Around the World in Eighty Wines has received the Gourmand International 2018 award for best U.S. book in the wine and spirits tourism category and will now compete for “Best in the World” with winners from other countries. The global gold, silver, and bronze medals will be announced this May at award ceremonies in Yantai, China.

The Gourmand International awards are important and I have been fortunate to be recognized in the past for best U.S. and bronze medal “world’s best” wine history book (Wine Wars, 2012), world’s best wine blog (WineEconomist.com, 2015) and world’s best wine writing (for Money, Taste, and Wine: It’s Complicated, 2016).

Here is the list of international champions in the wine and spirits tourism category:

logo_awardsAustria – Kulinarische Tourismus und Weintourismus (Springer)
Canada – Les Paradis de la Biere Blanche (Druide)
China – Compass to the ocean of wine (Zhejiang S/T) 9787534179549
France – Des Vignes et des Hommes (Feret)
Georgia – Georgia, Miquel Hudin (Vinologue)
Germany – Seewein, Wein Kultur am Bodensee (Jan Thorbeke)
Portugal – Vinhos & Petiscos (Caminho das Palavras)
Scotland – I love champagne, David Zyw (Freight Books)
Singapore – Cracking Croatian Wine, Charine Tan, Dr Matthew Horkey
Switzerland – Randos bieres en Suisse Romande, Monika Saxer (Helvetiq)
USA – Around the world in 80 wines, Mike Veseth (Rowman & Littlefield)

croatianI am especially pleased to see that Cracking Croatian Wine by Charine Tan and Dr. Matthew Horkey is also on the list. Sue and I met Charine and Matt at the 2016 UNWTO global wine tourism conference in Tbilisi, Georgia and we like and admire them a lot. Their books are valuable additions to the resources available to wine tourists in particular and wine enthusiasts generally.

I don’t know who will be named the “best in the world,”, but I appreciate this recognition. Good luck to Charine, Matt, and all the other national champions in all the categories.

The Wine Economist Guide to 2017 Wine Books to Give and to Read Yourself, Too

books

The holidays are a great time to give someone you know a book and an even better time to sit down (with a glass of wine) and read one yourself. Wine books are especially welcome this time of year because, well, they are wine books, so how can they not be interesting and fun?

Here are the books we’ve reviewed at The Wine Economist this year. Any of them would make a great gift to that special person. All of them are good reads and worthy of your attention.

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Caro Feely, Glass Half Full: The Ups and Downs of Vineyard Life in France (Summersdale, 2017). The next chapter in the saga of a family who move to France, buy a vineyard,  and struggle to find success and happiness.

Cracking Croatian Wine: A Visitor-Friendly Guide, by Dr. Matthew Horkey and Charine Tan (Exotic Wine Travel). Everything you always wanted to know about Croatian wine but were afraid to ask. A worthy addition to this series of exotic wine guides.

Warren Moran, New Zealand Wine: The Land, the Vines, and the People (Hardie Grant, 2017). A survey of the Kiwi wine industry and its history by someone who has lived through that country’s double wine revolution.

John Schreiner, Icon: Flagship Wines from British Columbia’s Best Wineries (Touchwood Editions, 2017). A guide to British Columbia’s best wines and wineries by the dean of B.C. wine-writing.

Wine Myths & Reality by Benjamin Lewin (Vendage Press). New edition of Lewin’s big book about global wine an how it is changing. Indispensable.

Benjamin Lewin MW, Guides to Wines & Top Vineyards Series. (Vendage Press). A series of very useful and intelligent guides to select wine regions. Unusual analytical depth and detail.

Patrick Alexander’s The Booklovers’ Guide to Wine: A Celebration of the History, Mysteries, and the Literary Pleasures of Drinking Wine (Mango). Irresistible survey of  wine with something for everyone — novice to expert.

Sarah Lohman, Eight Flavors: The Untold Story of American Cuisine. Simon & Schuster, 2016. Not a wine book, but reading about how American food has been transformed might make you think about American wine differently.

Patrick J. Comiskey,  American Rhône: How Maverick Winemakers Changed the Way Americans Drink (University of California Press). Comiskey charts the rise and fall and hopeful rise again of Syrah and other Rhone grape varieties in the U.S.

And last but not least, my new book  Around the World in Eighty Wines (Rowman & Littlefield). Now you know why this post is filed under “Shameless Self-Promotion). Happy reading!

New Wine Books: Lewin’s Intelligent Guides, Caro Feely’s Half-Full Glass

519f2bibmmol-_ac_ul320_sr204320_Herewith brief reviews of a series of regional wine guides by Benjamin Lewin MW and the newest volume in Caro Feely’s series on her family’s wine and vineyard experiences in France.

Not Your Usual Wine Guide

Benjamin Lewin MW, Guides to Wines & Top Vineyards Series. Vendage Press, various dates.

Benjamin Lewin travels the world analyzing the changing character of wine and writing about it in his many books and columns.  A few years ago he decided to re-purpose some of this research into a series of “Intelligent Guides” to the world’s most famous wine regions.

Thus the research for his Wines of France became the raw material for a number of guides to individual wine regions. Satisfied with the results, Lewin moved on other regions. Here is the list of Lewin guides so far (a guide to Mosel and Rheingau is due out next year).

Bordeaux: Left Bank
Bordeaux: Right Bank
Southwest France
Burgundy: Côte d’Or
Chablis
Southern Burgundy & Beaujolais
Champagne
The Loire
Alsace
The Rhône
Languedoc
Provence
Barolo & Barbaresco
Tuscany
Port & the Douro
Napa Valley & Sonoma

These aren’t your usual wine guides. They don’t give tourist-friendly hotel and restaurant recommendations, for example. Your smartphone can do that. But they do dig down in surprising depth given their slim size in the facts and controversies that are key to a region’s wine identity.

Each compact volume, available in inexpensive e-book or paperback formats, first analyzes the region in terms of the key characteristics, dynamic forces, and critical issues and then moves on to analytical profiles of producers and their wines.

The choice of e-book and print-on-demand paperback formats allows Lewin to keep the books up to date. In fact, he is just now releasing updated and expended editions of the guides that include both profiles of the producers he sees as most important and mini-profiles of many others.

Lewin writes that

The series is partly a response to the view that wine books are becoming an increasingly specialized niche (except perhaps for reference books), and that people are more interested in focusing more precisely rather than reading broadly. The guides are partly oriented towards people who simply want to know about a region (so the text follows a similar approach to my books) and partly for people who may be interested in visiting producers (so there are details in the profiles, using symbols à la Michelin, to help with planning, and maps to show producer locations).

I loaded a couple of the guides onto my tablet for a recent speaking trip to Spain and Portugal. I found the guide to Port and the Douro to be remarkably useful. Clear, interesting, focused, analytical — it helped me understand a region that I was already familiar with in more depth and detail, especially the controversial beneficio system of the 1930s that continues to shape the Douro wine industry today.

The Alsace guide made me sad — but in a good way. We haven’t been to Alsace in many years and reading it made me realize how much we missed on earlier visits and how urgently we need to go back! And it helped me understand the variability I have experienced with wines from different Alsace producers, too. Fascinating!

Lewin’s guides, like his other works, are clear, detailed, and analutical. Lewin constantly asks questions and drives to answer them. He doesn’t hesitate to share his opinions, but always backs up his arguments. The result, for me at least, is a deeper understanding of the region and its changing place in the wine world.

Now back home, I have had time to read several other volumes in the series and I found each to be utterly fascinating. If you want to understand one of the wine regions in the series or contemplate a serious wine tourist expendition, Lewin’s guides are the place to start your research.

France Meets the Archers

51k899bjjnl-_sy344_bo1204203200_Caro Feely, Glass Half Full: The Ups and Downs of Vineyard Life in France.  Summersdale, 2017.

Glass Half Full is the third volume is a series of books where Caro Feely chronicles her family’s struggle to make a life and make a living by making organic wine on a small vineyard estate in France. Caro and her husband dreamed that vineyard dream that so many of us have, but unlike others they took bold action and moved to France with their two small daughters.

Feely’s books should be required reading for anyone thinking about taking such a big step. Really, Silicon Valley Bank and other specialist wine industry lenders should have cases of this book and the previous volumes in their offices to hand out to people who come in looking for start-up winery loans!

What emerges from Feely’s clear prose is a realistic view of the wine business from the perspective of a small French vineyard. It is a positive story: the wines are great and the effort is worth it. But the physical and emotional toll can sometimes be very high. Everything that can go wrong does go wrong at some point (I think Mr. Murphy has a law about this) and stress levels run high.

I enjoy Feely’s books, including especially this new one, on many levels. I fell like I’ve gotten to know the Feely family a bit over the years and the personal stories and accounts of learning to live in France are part of the attraction. But, wait. There’s more.

Caro Feely weaves into these accounts a good deal of practical information about life in France, viticulture, winemaking and the wine business, too. In this regard Feely’s books remind me a little bit of the long-running British radio show The Archers, with its continuing story of rural life. Listeners these days think of it as a radio drama pure and simple, but it was actually created back in the 1950s with farm education to raise productivity and feed the nation in mind. Listeners came for the drama, but left with useful information about new farming practices and technology.

Caro Feely’s books are fun, informative, and moving, too. Highly recommended.

books

Around the World in Eighty Wines visits Natalie MacLean on Facebook Live

Recently I had the pleasure of visiting with Natalie MacLean, editor of Canada’s largest wine review site, on her “Sunday Sipper Club” Facebook Live program.

Here’s a link to the program website, which includes both the video replay and some of the many comments from Natalie’s engaged, informed, and very enthusiastic viewers.

https://www.nataliemaclean.com/blog/mike-veseth-wine-economist-around-the-world-in-80-wines/

As you can tell from the video, Natalie and I had fun talking about my books, including especially Around the World in Eighty Wines (now available in hardback, Kindle and audiobook formats on Amazon.com) and the good, bad, and ugly of writing about wine.

Book Review: Cracking Croatian Wine

croatianCracking Croatian Wine: A Visitor-Friendly Guide, by Dr. Matthew Horkey and Charine Tan, published by Exotic Wine Travel.

The Wine Economist and I (Mrs. Wine Economist) live in a community with a distinct Croatian history, with many Croatian-Americans residents, and a Slavonian American Benevolent Society that dates from 1901. A home nearby regularly flies a Croatian flag. Our city, Tacoma, Washington, and Hvar, Croatia, are sister cities. So Cracking Croatian Wine: A Visitor-Friendly Guide, by Dr. Matthew Horkey and Charine Tan, seemed like a logical extension of our local culture as well as an opportunity to learn more about Croatian wine.

Horkey and Tan, the force behind Exotic Wine Travel, explore off-the-main-tourist-path wine destinations. Cracking Croatian Wine follows on the heels of Uncorking the Caucasus, Wines of Turkey, Armenia, and Georgia. For both books, the authors spoke to (and tasted with) wine makers, sommeliers, and others with expertise and experience. The wines in both books are generally not available in our upper-left-hand corner of the United States, but some are available by mail. Even in our Croatian-heavy community, Croatian wines are rarely seen. (If anyone knows if they are available locally, let me know.)

uncorkThe real value is for the visitor to Croatia. Those who are visiting Croatia for beaches or historical cities and just want to enjoy a regional wine with a meal will find several options. Those who want to dive in deeply into Croatian wine will find plenty of opportunities to explore. The lists of wineries, wine bars, and wine shops offer good starting points.

Horkey and Tan write in a consumer-friendly, conversational style that is accessible to both the casual wine drinker and the aficionado. They present “wine and a story,” beginning with descriptions of the regions. Each featured wine includes helpful information about the place, the winemaker, the grape, wine-making techniques, and what they found in the glass.

I especially appreciate that they categorize wines for the connoisseur, the adventurous palate, and “fun and easy.” They also offer suggestions for those looking for budget wines.

It is clear that they immerse themselves not just in the wine culture of a place, but in the broader culture as well. Their brief discussions of Croatian history, cuisine, and geography are helpful — and necessary — for context but do not overshadow the wine-centric focus of the book.

Two aspects of the book were disappointing. The first is that the pronunciation guide does not appear until page 33; by the time you reach it, you already have encountered strings of consonants and accents. The pronunciation help along the way (the grape varieties, for example) is welcome.

Of more concern is the lack of good maps. The only map is a half- page, gray-scale map of the whole country, without showing its neighbors for context. More detailed maps of each region would be helpful to those who are not familiar with Croatia’s geography.

Belated full disclosure: my own ethnic background is half Serbian-American. I hope Horkey and Tan will produce a book on Serbian wine.

— Sue Veseth, Contributing Editor

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Reading through Croatian names reminded me of The Onion’s 1995 classic “Clinton Deploys Vowels to Bosnia; Cities of Sjlbvdnzv, Grzny to Be First Recipients,” read here by Tom and Ray Maggliozzi.