The “Wine Economist World Tour” (my calendar of talks and book signings) is starting to fill up and the end of January 2014 looks like a particularly interesting couple of weeks. Lots of frequent flier miles — and maybe a bit of jet lag, too!
On January 23 I will be in Somerset West, South Africa to give the keynote at the Nedbank VinPro Information Day program. VinPro is a key service organization for 3,600 South African wine producer members. It strives to both represent the wine sector and to further its development. I’m pleased to be invited to speak to South African growers and producers at this important event.
Fast forward a few days and I will be in Sacramento, California at the Unified Wine and Grape Symposium, the western hemisphere’s largest wine industry gathering speaking in two of the sessions.
On Tuesday, January 28 I will be moderating an afternoon panel on “Using Data for Better Decision-Making.” The premise is that you can’t manage what you don’t measure and many in the wine industry would benefit from a more systematic approach. Here is the official description of session.
This session will explore how to use data to better understand and run your business. Presentations will include operating and financial benchmarking data and how these data can be applied to your business for improved decision making. Attendees will hear how benchmarking data are gathered and analyzed, and what it means. A winery and a grower representative will provide examples on how they started measuring various forms of data, what tools they acquired or developed, and lessons learned. They will also share best practices and identify the biggest problem areas for good data measurement and use. The session will end with key takeaways to consider in implementing better data tools for your business.
Then on Wednesday I will be one of three speakers, along with Jon Fredrikson of Gomberg, Fredrikson & Associates and Nat DiBuduo of Allied Grapegrowers of California, at the “State of the Industry” session (Extreme Wine readers will recall that I wrote about this event in Chapter 6).
The State of the Industry session will provide a comprehensive look at every aspect of the wine industry, from what’s being planted to what’s selling. This 2½ hour session features highly regarded speakers and delivers incredible value for attendees who need to understand the market dynamics of the past year and are seeking insight into the market trends that will define the year ahead.
My job will be to bring a global perspective to the discussion. It’s an honor to share the stage with Jon and Nat, who have both earned the respect of those of us in the industry. Looking forward to hearing their remarks!
Hope to see you in Cape Town or Sacramento or any of the other stops on the world tour!