Today I feel a little like Dr. Evil in the Austin Powers film (see the video clip above). One Million! Is that a ridiculously large number? Or is it laughably small? I guess it depends on the context.
This thought is provoked by the fact that WordPress, the company that hosts this blog, tells me that today The Wine Economist received its One Millionth view since its creation a few years ago. Hmmm. Is that cause to celebrate or an excuse for a hearty laugh? Both I suppose.
A million views is a lot if I put on my university professor hat. Over in the the academic world a few hundred views is big news. You might be surprised at the number of readers that the average academic journal publication attracts. One 2007 study suggested that half of these articles — and there are hundreds of thousands of them published each year — get no readers at all apart from the authors themselves and the journals’ editors. Shocking.
On the other hand, of course, the best-known wine websites must get a million views a week. The Wine Economist’s numbers are tiny by comparison, but probably still respectable given the particular niche it seeks to fill. One rating service consistently lists this site as among the top 40 most influential “drinks (wine, beer or spirits) blogs.”
In any case, I am thankful for people like you who take the time to read what we publish here. I don’t think we will ever get to the next stop on the Dr. Evil scale — One Hundred Billion! — but I’m looking forward to the future and more discussions with Wine Economist readers. Cheers!