Last week I wrote about the Napa Valley and the Judgment of Paris. What would Napa look like today, I asked, if the Judgment of Paris hadn’t happened? Or if California wines had not done so well in the famous Paris blind tasting?

I think Sue and I stumbled upon a possible answer a few weeks ago when we were in the Santa Rosa area, where I spoke at a meeting of the Allied Grape Growers. The alternative history of Napa — the road not taken — is there for you to see … and it is very appealing.

If you want to know what I mean, set your GPS for the Dry Creek Valley.

A Tale of Two Valleys

Dry Creek Valley?  Comparing DCV with the Napa Valley is crazy from a quantitative standpoint. Napa had about 46,000 vineyard acres and around 420 wineries in 2013 according to American Wine by Jancis Robinson and Linda Murphy. DCV is much smaller, with about 9300 acres and 65 wineries according to the same source. It is a real apples and oranges comparison for sure.

But the two winegrowing regions are not so different in other ways. George Calvert Yount planted the first Napa vineyards in 1836 and Charles Krug established the first commercial winery in 1861. The first DCV vines were planted a bit later, in 1869, by George Block, who with Alex Colson established the first winery a few years after that. Wine was a growing business in both valleys by the 1880s.

Prohibition took its toll on the wine industry in general and it took a long time for growth to return. The Robert Mondavi Winery, for example, was the first significant new Napa winery since Prohibition when it opened in 1966. David Stare’s Dry Creek Vineyards was the first post-Prohibition DCV winery when it opened in 1972. Both valleys were moving ahead by the time of the 1976 Paris tasting.

Both valleys have grown and changed over the past 50 years, but in different ways that take many forms. The city of Healdsburg, for example, has nice places to stay and to eat, but seems to have retained its comfortable small-town feel. The local baseball team — part of a summer college-level amateur league — are the Prune Packers because the valley floors hereabouts were once as carpeted with prune trees as they are today with grape vines.

You can find Napa-style luxury in Healdsburg (see this and this as examples) but you can also have the sort of experience that Napa offered years ago, too, but is harder to find there today.

95 Years in Dry Creek Valley

Driving through Dry Creek Valley with its narrow, quiet roads contrasts with the traffic on Napa’s Highway 29 (or even the usually quieter Silverado Trail that runs parallel to it on the other side of the valley).  Sue and I had only a few hours available, so we picked two wineries that we wanted to visit for different reasons:  Sbragia Family Vineyards and Pedroncelli Winery

Pedroncelli Winery is a multi-generation story. Julie Pedroncelli St. John’s great grandparents, Giovanni and Julia Pedroncelli, started the business in 1927 (making this year the winery’s 95th birthday). Nineteen-twenty-seven? You are correct: it was during Prohibition. The business was selling wine grapes to home winemakers, who were allowed legal production of 200 gallons of wine per year for non-intoxicating family consumption.

Zinfandel was the mainstay at the beginning and still probably the wine that Pedroncelli is best known for. But this steady theme hides constant change. The first Cabernet Sauvignon (first for the winery and for Dry Creek Valley, too) appeared in 1965 and now a full range of wines is produced, totaling about 50,000 cases a year. We enjoyed all the Pedroncelli wines, but Sue was particularly taken by the distinctive tastes of the different Zinfandels.

Julie explained that each of the wines was connected in some way to the Pedroncelli family, and the way its history is intertwined with that of Dry Creek Valley. A lot has changed in 95 years and Pedroncelli has worked hard to adapt to the changing natural and economic environments.

Dry Creek Valley Roots

Ed Sbragia, the superstar winemaker best known for his award-winning Beringer wines, established his eponymous winery in Dry Creek Valley, not Napa as you might guess, because it was an opportunity to return to his roots. Sbragia’s grandfather immigrated from Tuscany and settled near Healdsburg, where he planted a vineyard, of course, to Zinfandel grapes, which he both sold and used to make wine for the family. Ed Sbragia grew up working in that vineyard and I guess it put him on the path that led to Beringer and fame and then back to the Dry Creek Valley, too.

Adam Sbragia, Ed’s son, worked with him at Beringer and is the winemaker here. Kevin Sbragia, another son, runs the hospitality side of the business. It really is a family affair. We met with Kevin and with Steve Cousins, who is the winery CEO.

The wines reflect Ed Sbragia’s complicated journey. There are Cabernets and Chardonnays from Napa Valley fruit, as you might expect, including one Chardonnay that might remind you of the one that was named Wine Spectator Wine of the Year at Beringer. There are also wines from the Sonoma Valley, including a Zinfandel made from grapes that Ed’s father Nonino planted (and Ed worked) and another from a vineyard his uncle Italo planted.

The wines were excellent, as you would expect, and noteworthy for their balance and freshness. We were drawn to the wines made form the varieties that you’d expect to find in a field blend in this region. Sue was particularly taken with an old-vine Carignane from the Forchini’s vineyard.

Sbragia Family Vineyards shows one path that Dry Creek Valley has taken — sort of a hybrid of Old Dry Creek and upscale Napa Valley. But I think the taste of Dry Creek comes through clearly. Adam Sbragia has created a $25 red blend (imagine that, Napa Valley!) called Home Field. This video gives a sense of the project’s purpose — and a taste of Dry Creek Valley, too.

What If …

So what if the Judgment of Paris never happened. Napa Valley might have ended up looking a bit like Dry Creek Valley, with lower land and bottle prices, fewer tourists than now, and perhaps more diversity in wine grape varieties.  It would be a different Napa Valley — that’s for sure — but a very appealing one.

In the meantime, this thought experiment provides a useful lesson. There are many very interesting winegrowing regions in Napa, Sonoma, and Mendocino Counties and beyond  that will reward wine enthusiasts who want a taste of what might have been.

You’ve just got to take the road not taken.

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Thanks to everyone at Sbragia Family Vineyards and Pedroncelli Winery for this hospitality.

Apologies to Wine Economist subscribers who received a fragment of this column in their email in-boxes a couple of weeks ago. It was what they call in finance a “fat finger” problem. I was trying to schedule the text and keep working on it, but my fat fingers hit the wrong button and it went live. I took down the post quickly, but couldn’t do much about the resulting email but apologize. Sorry!

Here are two brief out-of-the-ordinary wine book reviews for your late-summer reading pleasure: “Dragon Vine” (or “Dragonvine”) and “Vine and Prejudice.” Special thanks to guest-reviewer Pierre Ly.

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Steven Laine, Dragon Vine (iUniverse, 2022). Reviewed by Pierre Ly.

Carmine Cooper had never planned to take over the family winery. But when his father dies in a wildfire during harvest season, he puts his Master’s degree in architecture on hold to finish the vintage and decide whether to sell the winery. Having already lost his Chinese mom earlier in life, Carmine is the only one left to take care of his little sister Ava.

Steven Laine’s novel, Dragon Vine, begins in the terrifying but now sadly familiar context of the deadly wildfires that regularly affect California wine country. The turning point in Carmine’s life would be hard enough to deal with as it is, but it’s about to get much worse as he discovers his father’s outstanding debt and a land dispute with a disgruntled neighbor, faces ICE investigations, and, last but not least, San Francisco Chinatown gangs get involved!

There are many things I enjoyed in this book. First, the author takes the time to develop several key characters’ personalities and back stories. He does so in stages, never giving it all away at once, which kept me eager to learn more. Second, I enjoyed how Laine uses various elements of the story, often via dialogues, to educate readers about wine. Carmine’s journey lends itself naturally to show how difficult a business making and selling wine is. Experts and members of the wine trade will recognize many things, while readers less familiar with these issues will learn about them through Carmine’s eyes. After all, he’s a newbie himself, thrown overnight into the high pressure situation to run a winery, and we feel for him as he continues to learn the hard way.

As the story develops, we even learn about the Federal Bureau of Alcohol, Tobacco Products and Firearms, and also about how ICE raids affect wineries. Here again, the chosen characters help weave these topics seamlessly into the story. More surprisingly, we learn about wine tasting, sommeliers, and wine sales from a prominent Chinatown gang member, Jessica, a wine newbie herself, seeking a new profitable venture. Many readers will enjoy rolling their eyes along with Jessica as she discovers wine speak, tasting notes, and more. I especially liked the important part played by her Coravin, the device that allows you to preserve your nice wines in the long run by pouring small glasses without opening the bottle. I use one myself, and had never thought of how organized crime could take advantage of it.

The book is structured around 58 short chapters and goes back and forth between several separate story lines before connecting the dots. One of them is more separate than the others, and it could almost form an independent short piece of historical fiction. It is set in imperial China between 235 and 210 B.C., during the reign of China’s first emperor, and serves as a backstory for an ancient grape variety.

Throughout the first part of the book, I must admit to being a little impatient to see how the distinct story lines would eventually connect. The lengthy development of the imperial China story, while interesting and fun for its own sake, does delay the development of the central thriller plot a little. But I pushed myself to accept the author’s approach and stuck with it. My patience was rewarded once the dots started to connect more explicitly and the rhythm accelerated. Despite my early doubts about the length of the imperial China chapters, I found the aha moment very satisfying when Laine connects this back to the central plot.

The last two-thirds of the book are fast-paced and action-packed. The author excels at building vivid scenes made for TV, and his passion for the wine industry and the people that make it shines through. Overall, I greatly enjoyed this book and recommend it to wine enthusiasts and fans of thrillers and family drama.

Reviewer Pierre Ly is professor of international political economy at the University of Puget Sound and co-author with Cynthia Howson of Adventures on the China Wine Trail. 

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Atilio Scienza, Vine and Prejudice: Fake Science and the search for the perfect grape. Forward by Stevie Kim. Illustrated by Miriam Ferrari. Translated by Richard Hough. Mamma Jumbo Shrimp publishers, 2022. Reviewed by Mike Veseth.

Someday, perhaps, there will be a distinct word for writing about the science of wine and vine that we will call a “Scienza.”

This thought is provoked by a San Francisco newspaper review of Richard Brautigan’s book Trout Fishing in America. “… there is nothing like Brautigan anywhere,” the review suggests. “Perhaps, when we are very old, people will write “Brautigans,” just as we now write novels. Let us hope so.”

Well, there is nothing quite like a Scienza either, as represented by this new book, Vine and Prejudice. Like a Brautigan, it is a short paperback with relatively short chapters (Brautigan’s are shorter than Scienza’s or just about anyone else), each telling a story that builds, sometimes directly sometimes obliquely, towards the point, which might not be exactly what you expected.

Trout Fishing in America, for example, talks a lot about trout, but it is more about America. Vine and Prejudice talks a lot about science and viticulture, but it is really more about how people think of wine than the wine itself. That said, a Scienza, like a Brautigan, is by its nature open to interpretation. Different readers, stimulated by the contents, will walk away with different insights and conclusion.

My reading of this Scienza, for example, is especially shaped by the chapters that address the role of science in society. The world is like a sculpture — how you see it depends upon how you choose to look at it. You can stand in one place as see only one side, for example. Or you can move around, taking in many points of view and seeing many sides and angles.

Professor Scienza is clearly of the “walking around” viewpoint. The scientific perspective is very important and must not be ignored, but it isn’t enough by itself. He is deeply concerned, however, by recent anti-science and “fake” science trends and, I suppose, the possible reaction to them. Science has become part of the culture wars in some places, blunting its benefits.

Scienza makes this concern relevant to his wine-lover readers in many ways, but perhaps especially by discussing the role of science (and anti-science) in the history of phylloxera, the controversial status of hybrid grape varieties in that history, and the strong prejudice against hybrid varieties today. As you may know, some argue that hybrid varieties will be more and more important as the wine industry copes with climate change. It is important, therefore, that the science of the situation be considered.

A Scienza is not as easy to read as a Brautigan — the Professor is a professor, after all, and discussions of science are necessarily technical at times. At the end of the day Scienzas and Brautigans make us think and re-think and avoid prejudice against science and other things, too.