Here at The Wine Economist we are counting down the days until August 4 when my new book Money, Taste and Wine: It’s Complicated will be released. You can pre-order on Amazon.com, of course! The early feedback (see below) has been very positive, so I can’t wait for August to see the actual book and hear what you think of it.
In the meantime, the Wine Economist World Tour continues. Sue and I have recently returned from Southern California where I spoke about the “Secrets of the World’s Most Respected Wine Regions” to the winegrower audience at the Ramona Valley California AVA “A Grape Day in the Backountry” Symposium.
Later this week we leave for Italy, with the GPS pointed to the famous Scoula Enologica di Conegliano. I will be giving two lectures on June 9 and 10. The first seminar is titled “Anatomy of the U.S. Wine Market” and the second “Wines of the Veneto: A SWOT Analysis of the U.S. Market.” Watch this space for a report.
Closer to home, at the request of good friends, I’m giving an “Extreme Wine” talk as part of the Senior University program at Franke Tobey Jones on Wednesday June 24 at 6pm. Looking forward to seeing familiar faces in the audience at Senior University and tasting a few wines with “extreme stories.”
Then it’s north a few degrees of latitude to Osoyoos, British Columbia to speak at the BC Wine Institute’s annual meeting on July 6. We had a great visit to the BC wine country a couple of years ago and look forward to returning and seeing what’s new.
Back home again, I will be on a panel of local bloggers discussing the blogosphere and its discontents on July 15 from 7-8 pm at the Tacoma Public Library‘s Olympic Room.
The weather is great here in the Pacific Northwest in July so it is hard to get me to leave, but I couldn’t say no to an invitation to speak at the California Association of Winegrape Growers Summer Conference on July 22-24, 2015 at the Silverado Resort & Spa in Napa, California. I’ll be speaking with Wine Market Council president John Gillispie on“Wine Market Update and Insights” on Thursday, July 23.
And then? Several interesting trips in the planning stage. Who knows, maybe I’ll speak at a wine event near you?
In the spirit of “shameless self-promotion,” here are some of the early comments on Money, Taste and Wine: It’s Complicated.
Mike has the unique ability to look at wine differently and discover facts beyond the mythology. In this fascinating book, he gives the poor consumer overwhelmed by choice and myth an eye-opening look at wine.
— Paul Cluver, Paul Cluver Wines, South Africa
Written in Mike Veseth’s ineffable style, Money, Taste, and Wine goes down as easily as the finest pinot, will make you laugh, and will fatten your wallet. If you’ve ever suspected that wine’s pricing is rigged, fumed at stratospheric restaurant tariffs, or want to be amazed at how the revolution in global trade has affected your favorite drink, then look no further than this book. A must for any consumer of the fruit of the vine.
— William Bernstein, author of Birth of Plenty, A Splendid Exchange, and Masters of the World
In Money, Taste, and Wine, preeminent wine economist Mike Veseth teaches us how to be a rational, informed wine consumer by better understanding available wine choices, personal tastes and preferences, and common wine buying mistakes. Along the way, he provides fascinating insights into the workings of the wine industry in a fun and interesting way with his engaging and provocative writing style. A must read for anyone who drinks wine or has an interest in the wine market.
— James Thornton, Eastern Michigan University, author of American Wine Economics
A remarkable blend of research, history, and examples straight from the heart of a genuine explorer makes this book a must read. Mike skillfully walks his readers through the multifaceted relationship of money, taste, and wine and leads them to a smart, optimistic, and enjoyable conclusion. A perfect fit for those who thirst for more.
— Evy Gozali, CEO of Sababay Winery, Bali, Indonesia
With his usual wit, wisdom, and whimsy, the ebullient Mike Veseth (aka The Wine Economist) unravels the complexities of what he calls the ‘unhealthy love triangle of money, taste, and wine.’ For anyone with taste who is remotely interested in discovering hidden, undervalued vinous treasures and willing to learn a little about themselves along the way, this insightful book is a must read. Having fought the good fight in Wine Wars and tickled the imagination in Extreme Wine, Mike’s insights into the vexed relationship between Money, Taste, and Wine could be subtitled ‘choose your wine and those you share it with carefully.’
— Michael Hince, HinceOnWine, Australia
I laughed out loud reading Mike Veseth’s Money, Taste, and Wine. He has such a humorous and down-to-earth style when writing about wine, and his new book involves hilarious romps through supermarket aisles, restaurants, and discount stores to find a good deal on wine. It also has its serious points, providing invaluable information for wine lovers in analyzing their own palates and expectations. A definite read for all wine enthusiasts, wine students, and wine newbies.
— Liz Thach, Master of Wine, Professor of Wine Business & Management, Sonoma State University
Money, Taste, and Wine is a great read: entertaining, informative, and heartfelt. Like Wine Wars it is packed with economic and historic insights into the world of wine. At times I found myself laughing out loud and also reaching for my notebook to jot down facts and add (wine and non-wine) books to my reading list.
— Caro Feely, Feely Wines and French Wine Adventures
World tour? Well, it’s a small world! Enjoy!